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The use of fans motivated by the weather is a phenomenon that reminds us of consumer trends and triggers in it.
Figures from Conagua warn of the evolution that the heat has had in recent days.
The Profeco verdict teaches us a lot about the opportunity that consumption finds in the face of phenomena such as heat waves.
The heat led to Federal Consumer Attorney (Profeco) to analyze the fans that are for sale in the market in the middle of this season of heat who is living in the country.
“In 2022, the average maximum temperature in Mexico was 29.6 degrees Celsius, slightly 0.2 degrees less than the previous year. During the period under consideration, the maximum temperature in the Latin American country reached a record high in 2017 and 2020, having exceeded 30 degrees Celsius in both years. Consequently, 2017 was also the warmest year in Mexico on average since at least the turn of the century,” he explained. Erick Burgueño Salasanalyst of Statista to present figures of With water exclusively for subscribers of its platform.
Fans for analysis
The prophecy He gave his verdict on the fans that are selling in this hot season and we start with the ones that got a rating of excellent in its 18 to 20 inch pedestal presentation: Tfal VF2255X0 20-inch, labeled made in Vietnam; 18-inch, the MAN VPG-00118 and the NaviaVPN-118X.
Regarding fans made in Mexico, the model Navia VPN-118XDO got the grade of “Very good”.
Among the qualified 18-inch fans are: ATVIO Home HF1801CB and the mexican Taurus Silent Power with qualification of “Very good”in this category, the Tfal VE7769X0 and Tfal VE7760M0 got a rating ofWell”.
Regarding the brands that did not meet the expectations of the Attorney General’s Office, there is the Silent Power with branded pedestal taurus; another fan that failed the test was the RD40-RS (pedestal) of Atvio Home and the FREAL-2020 (floor) of the Man brand.
Other fans that were also tested and passed the test were the MAN VPG-9016 of 16-inch pedestal and manufactured in Mexico, which obtained a rating of “Very good” and the Atvio Home RD40-RS (China), next to the Taurus Turbo-1000 (Mexico).
These exercises to find the best and worst ventilators evaluated by Profeco allow us to understand how consumption is determined by external factors and context, as happened with the health contingency, when in full confinement a habit that was motivated by this was the home office, which undoubtedly triggered purchases of office furniture to adapt homes as work and educational centers.
In this specific case, it was important to see the adaptation that the brands that offered these products had, determining to a large extent the ability to understand the market and in the way that this adaptation occurs, to be able to establish work practices appropriate to the market.
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