The bombshell of the year already happened when Microsoft announced the purchase of Activision Blizzard for some 70,000 million dollars, thus making it the largest, most spectacular and expensive purchase to date. The arrival of Activision Blizzard on Xbox is very important, as in addition to everything that is done in the future, it will immediately see Xbox Game Studios and Game Pass receive an impressive portfolio of games, technology, 14 talented studios and a track record. commercial successes like Call of Duty, which has become one of the most valuable franchises in history and very soon from Xbox.
Without a doubt, we are all eagerly waiting for this acquisition to become effective, something that is getting closer and closer, since Sony has closed the purchase, Phil Spencer himself has stated that he feels trustworthy and has already been approved in several countries. When everything becomes official, those from Redmond have already confirmed that Call of Duty will continue to be multiplatform in the company of other great sagas, at least until existing agreements end. Even so, when everything is closed, Call of Duty, like the rest of the Activision Blizzard franchises, will become Microsoft. In this way, Xbox will be the company that has one of the most valuable franchises in history.
This would be the duration of the Call of Duty marketing agreement with Sony, will it be exclusive on Xbox after?
As you can see in the image above (shared by xboxnews via Twitter), we have learned that the Call of Duty franchise has generated more than $30 billion in revenue that its first installment was released. So after this milestone, Call of Duty becomes one of the most valuable franchises in history and Xbox very soon. Are you excited about what Xbox can do in the future with this historic franchise?