MEXICO
Notice the first leasing company with Tesla electric cars in Latin America. Avis presents its new fleet of electric cars, becoming the first rental company in Mexico and Latin America to incorporate Tesla Model 3 vehicles into its premium car rental category.
Inaugurates Mars regional hub in Querétaro. The present day Mars Wrigley opened its regional hub in Querétaro, to extend control of its operations from Mexico to all of Central America and the Caribbean. Mars Wrigley is the chocolate, candy, chewing gum and mints division of the Mars family business that, through iconic brands such as M&M’s®, SNICKERS®, TURIN®, ORBIT®, LUCAS®, SKWINKLES®, or SKITTLES® accompanies and connect with clients and consumers in special moments.
COSTA RICA
CAC Porter Novelli awarded as the best agency of the year. Innovation, effort and ethical capacity were awarded by TopFice in one of the most complete studies of the creative industry, which evaluates the results of different agencies worldwide in more than 50 festivals around the world. On this occasion, the work of the Agency team CAC Porter Novelli was recognized, being awarded as the best agency of the year.
UNITED STATES
Crunchyroll is the new rival of Netflix and Disney + that grows in anime streaming. Crunchyroll seeks to position itself as the largest digital library specializing in anime in the world.
TIME’s fake cover generates controversy in the world; deny image of “Putin-Hitler”. After causing controversy in thousands of users worldwide, a montage on the alleged cover of TIME magazine with the image of Hitler and Putin, a work carried out by an “artist”, was denied.
Meta has a new technology partner to improve connectivity in the metaverse. Within the framework of the Mobile World Congress in Barcelona, Telefónica and Meta plan to establish an innovation center called “Metaverse Innovation Hub” in Madrid where they will test between the metaverse and the 5G network, with the aim that startups and developers benefit from ecosystem connectivity.
UKRAINE
Brands and agencies align actions to support their staff in Ukraine. The invasion of Ukraine has generated a great impact on the European economy, but above all on humanity; For this reason, dozens of international brands and agencies have decided to take charge of the situation in their plants, operations and, of course, with their staff.
Ukraine merchandising sales grow: “Puck Futin” takes over ecommerce platforms. Ukraine-related merchandising is one of the top sellers on e-commerce platforms in different parts of the world these days.