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Cabify’s business model has consolidated it into a B2B segment, where it has managed to grow successfully in this.
One of the latest estimates from Statista warned that Uber and Cabify were the leading applications in the app transport market.
The rebranding strategy consolidates the brand in a segment of great value in the market, where the consumer consumes more and more services through apps.
With a new strategy By analyzing the markets and global trends, Cabify has gotten rid of its old logo and with the renewed image proposal, has announced that it wants to offer users the power to choose the best option to move in cities, that is, to win to Uber?
As part of the strategy, Cabify has sacrificed the old map locator-shaped isotype with which it had set up to six different logos, so the brand’s expression was ambiguous.
With information that Cabify has shared with Merca2.0 exclusively, the platform has ensured that being a global brand that is activated locally, “what is real is that the mobility situation in cities and depending on the need will be adjusting the work ”to reinforce the relaunch of the brand’s image.
“We want to help be an engine of change to help cities choose the best way to move in the cities,” they explained to the brand during a webinar from Spain.
The image strategy that has sacrificed the old isotype and will now only show Cabify’s letters, details that it has sought to create a solid minimum unit and the action starts from giving direction to the brand, based on a new image.
The makeover strategy that Cabify has followed is simple. It began with an audit of how the brand has been used, to find the points in which divergences were identified, such as the one that did not have a defined size and the most critical, that a different logo had been scheduled on up to six occasions that lacked aspects as important as giving an order of importance in what you wanted to communicate.
Aspect of the drastic change that the Cabify logo had:
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