The brand registered a value of 222.7 billion US dollars by 2022.
Costco has made a name for itself around the world as a wholesale retailer.
It is reported that Costco’s main competitor is Walmart.
Customer service and paying attention to consumers is one of the keys that a successful company can have. Given this, the stories that expose the mistakes of brands with their services quickly go viral, such as the case of a Costco client who ordered a personalized cake and the pastry chef created a peculiar design that caught the attention of Internet users.
One of the brands that has gained fame in many parts of the world is Costco, which according to data from its annual report, the American company registered an annual increase in its global net sales, going from 110 thousand 200 million US dollars in the 2014 to US$222.7 billion by 2022.
In that vein, and under those numbers, Costco has made a name for itself around the world as a members-only wholesale retailer with warehouse-style stores. Costco’s main competitor, too, is Walmart, which according to data still dwarfs the company in terms of sheer numbers.
Costco cake attracts attention in networks
The story of a Costco cake is drawing attention on social networks, and all after the reporter’s mistake in the design of the wholesale store.
When placing a custom order for anything we are often told that it is always best to give as much detail as possible to avoid confusion. Even better if you give a picture or sketch for reference.
These specifications were not understood by the brand’s pastry chef, since according to a Costco customer, this strategy turned his custom cake order into the worst product he could buy in the franchise.
Through a post on the Reddit social network, the user @mildlyInfuriating shared how the supermarket giant got their order completely wrong even though they were very clear about what they wanted.
“Costco will give you exactly what you know you didn’t need,” the post says.
According to the post, the customer was very specific about the order, filling out all the relevant categories on the cake order form and even offering a sketch of what they hoped the cake would look like.
“No writing and no designs” is scrawled next to the image, the consumer explains.
According to the client, he only requested red frosting on the top and bottom.
So in case you get confused, the customer also scribbled a big cross and the word “none” on the cake design section of the order form.
Sadly for the client, and hilarious for netizens, the decorator took the information too literally and offered a white slab with an image of the diagram in the center of the cake.
Without a doubt, the post generated a lot of laughs in the thread shared on the social network, but most users sided with the decorator, stating that they followed the summary quite well.
“Honestly, I’m pretty impressed by how close the drawing is to the figure you drew,” one netizen shared.
It is not the first story of this style that attracts attention in networks, since today these media are the ideal place for consumers to share their successes and disappointments with the brands they buy from.
Now read:
Cinema returns to pre-pandemic levels, study
Find a La Comer store with ocean views and a supermarket gives a retail lesson
H&M to open makeup stores