- Index hide
According to Delloite’s Global Powers of Retailing study, Grupo Coppel ranks 113th out of the 250 most important retail stores in the world.
In terms of electronic commerce, Coppel ranked fifth in the pages of eCommerce preferred in Mexico.
TikTok currently accumulates more than one and a half billion active users globally and is, in turn, the most downloaded mobile app of 2022.
TikTok was the social network chosen by a Coppel client to make it known that, after two years, he had finished paying in installments for a Vento brand motorcycle.
Today, and for some time, consumers have endless alternatives of stores retail to which they can access in order to make daily purchases or even purchase products that could be considered “essential”; Thus, products such as footwear, cell phones, computers, refrigerators, etc., are among the best sellers thanks to the fact that companies are carrying out different strategies to monopolize their respective market.
Within the wide range of alternatives retailthere are some Mexican brands that have known how to stand out and position themselves in the preference of consumers, some of them with great recognition throughout the world.
Based on this premise, information published in Delloite’s Global Powers of Retailing study shows top 250 retail stores in the worldwhere, according to what he points out, Femsa is in position 63, Grupo Coppel is in position number 113, Organización Soriana in 133, Grupo Comercial Chedraui in 161 and El Puerto de Liverpool in 162, among other brands of national caliber and international that have proven to excel in the market.
From this list, one that has stood out in recent years is Coppel, which, in addition to a wide variety of products, offers various payment methods that can be adjusted to different economies.
Let us recall, within this framework, the viral case of a client of the brand who, according to what he revealed in a TikTok video, bought an engagement ring, paying the amount of 78 pesos in a period of 156 weeks.
Buy a motorcycle in Coppel and, in two years, this paid in installments
Now, also through TikTok, a user announced the Vento brand motorcycle that he bought in Coppel, which, according to what he says, he finished paying for in two years, paying $1,370 pesos in installments. It should be noted that, in his video, the also tiktoker, does not reveal the exact amount he paid or how many were the weekly subscriptions he disbursed.
@el_cangu_96 Finally Finished Paying It???#coppel #lacoppel #Motorcycles #biker #Humor #Comedy #Wind #ventomotorcycles #Viral #tiktokhazmeviral
These types of stories are an example of unpaid advertising can and a strategy that different brands can take advantage of. by creating stories that manage to move or conquer consumers.
And it is that, as has already been reported on different occasions, social networks -and, lately, TikTok- have become very well used spaces for digital marketing, functioning as effective links between brands and their own consumers.
We must not leave aside the fact that, as a result of the pandemic, electronic commerce was positioned in the habits of users. Thus, the study highlights Statista Global Consumer Surveywhich indicates that Grupo Coppel was positioned in fifth place on the pages of eCommerce preferred in Mexico, only below Amazon, Mercado Libre and others.