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It is estimated that within the national territory, there are just over 4 million 230 thousand small and medium enterprises (SMEs), which generate 7 out of 10 jobs.
It is estimated that Mexico holds the 23rd place out of 54 countries, in terms of the growth of independent entrepreneurs.
Only within the state of Oaxaca it is stipulated that there are just over 451 thousand 837 artisans.
For the national economy, entrepreneurs play a fundamental role, since they are the ones that generate jobs and maintain a large part of the national Gross Domestic Product (GDP). Within this sector, micro, small, medium and large companies (SMEs) seek to place all kinds of goods and services within the preference of consumers, this with various marketing strategies. marketing such as promotions and rebates; nevertheless, It is not the same case for artisans, as an entrepreneur explains about why artisan products cannot be discounted.
The Mexican Institute of Social Security, (IMSS), highlights that in Mexico there are more than 4 million 230 thousand SMEs, which generate 7 out of 10 jobs, while, according to the Global Entrepreneurship Monitorour country ranks 23rd out of 54 nations in the National Entrepreneurship Context Index.
Among these entrepreneurs, artisans register a labor force of more than 451 thousand 837 creators only within the state of OaxacaMeanwhile he State of Mexico registers a little more than 46 thousand 072 artisans Y Chiapas boasts about 24 thousand 888, according to data from the Mexican Government’s work table on national economic development.
Businesswoman defends handmade products from those who ask for discounts
Within this context, artisans face various problems, which limit their optimal development, including the lack of competition in the market, the loss of prestige of the pieces and the lack of appreciation by the consumer, when looking for better prices and discounts, which is why now an entrepreneur points out why discounts should not be asked for when buying handicrafts.
Within the short video you can see how the entrepreneur @partybydirgnywho is dedicated to confectionery, points out that craft work, unlike other sectors of entrepreneurship, is worked on demand, so it is not a series product, it does not go out of style, nor is it out of seasonwhich means that it does not lose value.
However, this is only one of the problems that artisans face, since cultural appropriation also affects culture and entrepreneurs, such is the case of the criticisms made of Mercedes-Benz Fashion in Oaxaca, due to accusations of plagiarism to the Oaxacan culture.
Both for artisans and entrepreneurs, as well as for consumers, the development of culture through handicrafts is important, since these are an important part of national economic and cultural development.
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