It can be considered as the personality of a company, which is reflected in its actions, messages, standards and its way of working. Consciously or not, all companies have it and this is what differentiates one company from another.
The fundamental pillars that build the culture within a company are: its mission, its vision and its values. Each company must define these three pillars according to its business objectives and communicate them effectively to all its members, as well as be consistent in the actions it carries out so that the culture is clear and can be adopted by all workers. In the same way, this culture is transmitted externally, to clients, collaborators and other target audiences of the company.
If a company wants to have an inclusive company culture, it is important to adopt policies and initiatives that promote it in the work environment. Zimat Consultantsfor example, has fostered an inclusive culture since its inception.
“Inclusive culture has been part of our DNA since our founding. 100% of the members are women, 50% of our management team is made up of women and 60% are collaborators, of which 34% are mothers and have a private space for breastfeeding. In addition, we have a compensation scheme based on the generation of value for projects and clients, not on a specific job or position, and this generates natural salary equity between men and women.”, says Federica Ruiz Maza, partner of the leading communication consulting firm in Mexico.
The business culture directly affects business results, it is reflected in sales, in attracting and retaining talent, in reputation, among others. In addition, it can help to overcome obstacles in times of crisis, as Federica Ruiz Maza has seen it reflected.
“In Zimat Consultants, we have always benefited from a work-life balance that allows our employees to continue to grow and develop through different stages of life, such as parenthood or graduate school. This culture has helped us get through the COVID-19 pandemic with a stronger business and a committed team.”