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At the beginning of the year, Burger King reported an investment of 300 million pesos in Mexico by its franchisees to open new restaurants and to remodel some of those that are already operating.
In 2022, Burger King added 40 openings and remodeling in restaurants in different states of the Mexican Republic.
Until mid-2022, the fast food chain had subsidiaries in 29 countries in North America, Latin America and the Caribbean, according to Statista data.
Burger King Mexico recently announced that it will increase the rest days of its employees, although this measure It will only apply to restaurants in some states of the country such as: Yucatan, Tabasco, Chiapas and Quintana Roo.
The new working conditions will have a 5 x 2 format, which means five days of work for two days off. This change was made in conjunction with Grupo Nicxa, main franchisee of the chain in southern Mexico, precisely as a franchisee, it has registered an increase in sales, positioning the southern region as national leaders. This company founded in 1992 it also works with brands such as KFC, Pizza Hut and Bisquets Obregón.
at the beginning of the year Burger King Mexico reported on an investment of 300 million pesos for new restaurants that will be in shopping centers and bus terminals, as well as for the remodeling of some that are already operating located in: Chihuahua, Puebla, Guanajuato, San Luis Potosí, Querétaro, Sonora, Sinaloa, Tamaulipas, State of Mexico, Jalisco, Yucatan and Mexico City.
Burger King was born in 1954 in Miami, United States, when James McLamore and David R. Edgerton opened the first restaurant, their main star the “whopper”, while in 1958 they launched their first television advertisement. Little by little, the brand began its expansion through franchises, extending its operations to different countries, although the first Burger King outside the United States was established in Puerto Rico. Restaurant Brands International currently controls McDonald’s biggest rival, Burger King, as well as the Canadian chain of cafeterias Tim Hortons and the Popeye Louisiana Kitchen restaurants. Although McDonald’s leads the ranking of the most important fast food restaurant chains in the world, with a brand value of more than 196 billion dollars.
However, establishments fast food in Mexico, there are already more than 68 thousand establishments, with brands such as McDonald’s, Domino’s, Subway, KFC and Starbucks. In fact, Alsea has become synonymous with fast food establishments and not only nationally but also in South America and Europe, its main brands being Domino’s, Starbucks and Burger King.