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The test of new commercial proposals has led brands such as Burger King to test models, which seek to be transcendent before more consolidated niches of consumers.
Burger King’s value in the fast food market reflects the trends that a consumer favors.
A very interesting element of the fast food market is the one that has to do with the way in which it innovates in this segment.
Burger King has tried an original business strategy, only that it is contraindicated with the model that has given its brand popularity and that is based on the sale of unhealthy meat and products.
The new proposal of the brand is part of the effort that many traditional brands are making, to adapt to growing trends in the market, where undoubtedly better trading exercises have been established.
Faced with these challenges, we have seen a series of adaptations not only in the menu of these places, but also in the marketing with very original proposals.
A change that seems to be contraindicated
Burger King will open a totally vegetarian place for a month and the measure that is designed for the European market is an indication of the new consumption habits that are claiming space in the fast food segment.
The measure will be implemented in Madrid and exacerbates all the elements that give this idea of health with plants hanging from the ceiling, vertical gardens and a picnic area, that is, an activation that brings the consumer into the 360 experience in that market.
To exalt the new menu with which it is competing in the market with its new product, the long vegetable, the brand has intervened its premises in Paseo del Prado 26 and for a month it will only offer food of vegetable origin.
The idea is an important reinforcement of his strategy of selling animal cruelty-free foods and it has been an interesting exercise in which he has been learning best practices, for example, at the time when he began with the sale of these “special” foods, the brand was criticized by consumers of this type of food, who assured that the brand forgot that on the same plate in which it cooked animal meat, it also prepared meat of vegetable origin.
Activations that break with the traditional
Brands that go against the nature of their businesses are proliferating more and more new bets on products, which promise to comply with trends against which they seek to define the functionality of the new proposals.
In the case of Burger King, the idea of launching a totally vegetarian restaurant poses a new segment in its business and in general in the entire industry, which is to be more empathetic with demands for products adapted to lifestyles such as those they lead. vegetarian diets.
The bet seems complicated, however, what is demonstrated in these efforts is the vitality of the brands to achieve weighty tasks.
The bet seems complicated, however, what is demonstrated in these efforts is the vitality of the brands to achieve weighty tasks.
The commitment to rethinking the product offer is not only leading fast food chains to focus on their menus and work on proposals that are apparently healthier, within the fashion market we have also seen efforts that go beyond the traditional .
H&M, for example, is betting on machines that seek to reconvert the idle spaces of its stores, so that inside them it is recycled with state-of-the-art technology, used garments that are decomposed to transform them into fabric and make new garments with them.
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