- Index hide
The “Restaurants 25” study measured the brand value of the most valuable firms in fast food.
DesignRush estimated the cost of the most expensive logo changes and Symantec is at the forefront of these investments.
Like Burger King, chains like Dunkin’ have rethought their image and business concept to sell more.
Burger King will have to sell a lot of hamburgers to meet the budget it has promised for the next two years, in which it will invest in ads and other resources for its image, where the collaboration of advertisers it will be crucial.
The value of fast food retail has key players, who have climbed in this market with both operational and creative resources, we saw one case with subwaywhen the chain announced that it was operationally changing the menu it traditionally offered and, at least in the United States, it has creatively named the sandwiches it sells to give its products more intentionality.
So much Burger King What subway They are part of an interesting market in which the brand value of these firms has been measured. Based on the study “Restaurant 25”the main brand of fast food it is starbuckswith a brand value of almost 46 billion dollars; followed by McDonald’swith a value close to 40 billion dollars.
They are followed in the list KFCwith $17 billion; Dominos Pizza, $7 billion Y subway, $7 billionalso.
Will not see Burger King in the first places of the list poses a challenge to climb in the segment, given the little identification that the consumer has with this firm, compared to brands that occupy the first place in the fast food retailwhere operations such as that of Alseawhich in Mexico controls large domain brands, such as a starbucksas we have seen, but also operates in the country at a Burger Kingblurred in the list.
A new role at Burger King
Future plans in Burger King they do not disappoint and on the contrary, they make us realize how valuable creativity is to rethink the future of a brand. In two years, Burger King will invest 400 million dollars in advertising and strategies to renew the image of its restaurants.
According to information from specialized media, which has reported the event, the chain’s plan consists of taking from its budget, $200 million to remodel 800 restaurants; others $50 million They will be used to bring technology to three thousand restaurants, as well as improvements to their kitchens and facilities.
A insight shared by the company explains that sales of its renovated restaurants increase by 12 percentso it makes perfect sense and even more so when in the next two years the advertising budget will increase by 30 per centadding up $120 million and according to the chain consulted by CNBCexpect to see sales results in the quarter after the investment begins.
These changes in fast food have been seen in brands like Dunkin’well let’s remember that the chain specializing in the sale of donuts visualized in the migration to the beverage segment (which opened starbucks and has given it, until now, the possibility of being the most valuable brand in the fast food retail) a key opportunity to be able to exploit this category so rooted in consumer demand.
The improvements in the image of the brands have shown the multi-million dollar investment, which many of them have carried out and which, according to a projection of DesignRush has firms like Symantecspending up to $1.28 billion in changing its logo, while British Petroleum is positioned as the second brand that has invested the most in changing its logo, by investing in this 200 million dollars.
Now read: