It is no secret to anyone that the logo of any brand is essential to boost your business. For large firms such as Louis Vuitton it translates into an almost cult element that, right in the middle of the firm’s 200th anniversary, has been intervened by members of the renowned K-Pop band, BTS.
In a move to fully capitalize on the commercial collaboration between the luxury brand and the musical group, it has now become known that young artists, who now have a large number of followers around the world, have intervened the renowned logo with in order to celebrate the two centuries of history of the firm in the market.
In this way, from social networks the images of the proposals of the members of BTS have begun to popularize, where the appearance of these redesigned logos is far from the original emblem of the firm.
Between colors, whales, flowers and hearts, the Louis Vuitton logo has been reinvented, generating all kinds of reactions among BTS followers.
Without a doubt, these are risky proposals. The truth is that the risk is worth it if we consider that with this movement the luxury brand is approaching a specific group of consumers that has shown to be able to shell out large amounts of cash for having a special edition product around BTS. From bags and T-shirts to hamburger and sauce packaging, everything that seems to be stamped with the stamp of the Korean band seems to be a guaranteed success.
Some numbers make clear the potential that this musical genre has in markets such as Mexico.
From StubHub they indicate that five brands belonging to this musical trend lead the tastes of Latin American fans: Mexicans opt for Super Junior, a taste they share with Argentines who also follow Monsta X; Chileans are fans of SF9, while Brazilians are big fans of Monsta X, SF9 and Red Velvet.
Mexico is one of the countries that contributes the most to the popularity of the genre that already respects a 5 billion dollar industry worldwide, according to Rolling Stone magazine. In fact, for the Super Junior group, the country accounts for 12 percent of total sales.
The female audience is responsible for this trend. According to data from StubHub, 83 percent of K-POP fans in Mexico are women, who are between 18 and 24 years old (44 percent), and who live in Mexico City (23 percent), State of Mexico ( 23 percent), and Nuevo León (10 percent), mainly.
Vmin, Jungkook pic.twitter.com/U3R3qDlHqx
– • ᴗ • (@kookahsaranghae) August 15, 2021
The logos created by the K-Pop band would be displayed in some Louis Vuitton stores, which translates into a special appeal to win over a particular audience.
For many brands making adjustments to their brand insignia has become a necessity rather than a simple option.
The reason is subject to two situations in particular. On the one hand, the increasingly digital era has forced firms to adopt much simpler designs in order to be more user-friendly for these platforms.
On the other hand, it is a necessary evolution in the midst of a context that demands innovation and evolution. We cannot forget that we are in the midst of a new beginning.
In this order of ideas, changing a logo makes sense, if we consider that it is the best way to maintain relevance in the market and communicate the new plans of the brand.
From Marketing Insider Group, indicate that a good branding can help a business better connect with a new or changed target market, or help keep a business at the forefront of their customers’ minds.
And it is when this visual part is tied with much more strategic issues is when the redesign of a brand results in a memorable image that not only means differentiation, but also represents new business opportunities.
Let us remember that when a brand image manages to be memorable, it catches the attention of audiences 13 percent more than those whose background is only to inform, at the same time that they make consumers 7 percent more likely to know about a firm and a 6 percent more to think that the brand has better levels of innovation than its competition, according to estimates by Siegel + Gale.