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Launching designs to cater to specific activities helps even innovate with new sales categories.
A brand started selling a peculiar lunch box that in addition to having a price of 1,799 pesos and looking exhausted on the website where it was put up for sale in black, olive, white and red colors, it stood out for a campaign where they use traditional containers known as “tuperes” in bagto make a comparative exercise of why it is important to buy this bag.
The action set an example of how important social networks and certain aspects are to promote in this segment.
When frankwatching asked what benefits there were to using social media for marketing purposes, 85 percent said to increase exposure; 75 percent to increase web traffic; 66 percent to generate leads and 58 percent to generate loyal fans.
Promotion “bagged”
The Mexa Society (TikTok@themexasociety) had the idea of selling his lunch boxes in TikTok and to do so, he achieved a tremendously creative measure and that was to compare his lunch boxes with “tuperes” bagged.
@themexasociety The lunch boxes more #aesthetic and obvious of #marcamexicana #fashion #fashion #fashiontiktok #bags ♬ elevator music meme song (TRAP) – Mister Ethan
“The lunch boxes more aesthetic and obvious Mexican brand”, quotes the copy of the product that is presented under the name of lonbox and that is for sale on your platform The Mexa Society.
Said lunch box is described as a superaesthetic product, at least that’s how they describe it on the channel, guaranteeing that by buying this accessory, whoever wears it will get a raise and will look like the most professional person in the company, causing coworkers to envy.
After the publication of the video, the comments did not wait and comments like that of Sebastian Mayorga, who mocked with a false dialogue in which he assured that they are going to make fun of the person when they ask him why, being so pretty, he smells like pozole. Another user commented that in stores like Costco or Sam’s they sell lunch boxes at a price of 800 pesos and include containers to store food, for which she provoked criticism of the brand, assuring that with the action she came to take away support for new Mexican designers.
The curious promotion of this product reminds us of incidents that have occurred on social networks carried out by office employees who traditionally go to their workplaces with food stored in “tupers”.
Godínez loses his bottle, you won’t imagine what happened next… 🤣 pic.twitter.com/x9o55zqxCd
— Jorjo (@jorjote) January 23, 2018
A story that drew attention in networks occurred in 2018, when at the beginning of that year a ransom note where a “Godínez” went viral. He published a sheet where he sentenced the co-worker who took his blue Tupperware bottle to return the container or pay for it, so the creative idea to find the whereabouts of his container exploded on social networks and added to the brand that he sponsored. a series of containers to the woman, among them her disputed blue container.
These cases that revolve around the activity of eating in containers or drinking liquid from these products known as “tupers” teach us the consumption habits followed by employees and how through this activity products and campaigns are consolidated that help us measure the value that there is in communication when listening to social networks.
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