Panini is projected to post earnings of at least $98.75 billion in 2027 from the album alone.
In 2021, the global market for figurines grew at 23 percent annually.
Panini released their first Cup album at the 1970 World Cup in Mexico.
This is the year of the World Cup, which is why many brands and companies have already begun to launch their star strategies and products to capture the attention of consumers, especially children. One of these products is the iconic Panini World Cup album, which may be very expensive for many, as shown by the moving story of a Brazilian boy who went viral for creating his own album.
The Panini World Cup album is much more than a gadget for fans around the world, as it has been anticipating the start of the most important global tournament for 52 years.
The history of this book of trinkets transcends with the brothers Giuseppe, Benito and Umberto Panini, who were born in Pozzo, a region of Emilia-Romagna; the Italian company Panini formed a partnership with FIFA in 1970 and has since operated the business throughout the world.
In that sense, it is projected that the album business of the world will reach 98 thousand 750 million dollars in 2027.
the moving story
The launch of the Qatar 2022 World Cup album went viral on social networks, where people commented on posting images of the book and the figures of the players who will participate in the sporting event.
This is the case of a story on social networks that went viral. It is about an eight-year-old boy in Brazil who apparently could not buy the album and did not stop to have the popular figures: Joao Gabriel decided to draw several well-known athletes such as Neymar, Pele.
“There was an article about the Cup album and it said he wanted an album. I got home from work and he told me he already had one. When I went to see him, he explained to me that he drew it. There is no way not to get excited, the happiness is so much that I am speechless to have someone with so much creativity, “said Joao Teixeira, the minor’s father.
It can be learned that Joao’s family sells fruit in his hometown and that, after the case was made known, some well-known figures have contacted the minor to encourage his ingenuity, congratulate him and offer him support.
“Cássio’s wife sent me a message wanting to talk to him. It’s very exciting”.
🇧🇷João Gabriel (8) lives in Goiânia and since he couldn’t buy stickers from the World Cup album, he decided to draw each figure. They are already 39. His story came out on TV and today hundreds of people went to the market where his father works to give him cards. Life is of moments… pic.twitter.com/LMr73ebXgK
— Sébastien Mélières (@SbastienMlires1) August 31, 2022
The story became so viral that the local media even reported that Joao got the original album.
It is normal to find this story on special dates where, through stamps, exchanges and repeated figures, football fans show their passion for the most popular sport in the world.
Panini’s album went on sale last september 7 and, like every year, a price increase is revealed in the iconic article, where estimates to fill the 2022 book, which is made up of 670 prints, dictate a cost of 2,435 Mexican pesos; Argy Finance He explained that the package of figurines suffered an inflation of 900 percent with respect to the World Cup in Brazil.
In that same order, over the years, the album has become more expensive, but the strongest price increase occurred at the 2018 World Cup in Russia, when it had an increase of 233 percent.
And it is that, in the current world we live in, it is normal to find these types of stories that involve brands, which is why they go viral throughout the digital world.
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