Building a brand from scratch can be an arduous task if you don’t know how to bring it to market. That is why with the book of the day: SERENDIPITY BRANDS: Magic and mistakes behind successful brands, you will know from scratch how a brand is built.
The author Fernando Barrenechea Fernández, mentions what are the key elements in the definition of successful brands such as Nike, Patagonia or Zara.
In its pages, it mentions the failures that showed Apple or Disney the path to the success they currently have.
In this sense, the author mentioned how brands such as Starbucks, Coca Cola or Swatch have reinvented themselves, until they have the position they have today.
This is a book that defends the importance of failure and mistakes in building and maintaining successful brands. Through practical examples and detailed analysis, the author offers valuable insights and advice for entrepreneurs, managers, and professionals seeking to build and maintain strong brands in an increasingly competitive world.
Likewise, readers will have in a way that is easy to read and understand, a series of practical recommendations on brand building through success and failure stories, all of them real, which defends the importance of error and chance in building great companies. and iconic signatures.
Finally, this book by Fernando Barrenechea Fernández delves into the brand creation process, from the design of the strategy, visual identity, brand extension and cobranding, while presenting issues to avoid in the execution of the marketing strategies or cultural errors in globalization processes, among other topics.
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