- Index hide
There are 575 million LinkedIn accounts in the world, with about 294 million unique visits and 116 million monthly active members.
Around 20 million companies are represented on this platform and 15 million available job offers are integrated.
The book “LinkedIn Marketing Business: how to create your content marketing and social selling strategy on LinkedIn to win new clients” it is essential for any businessperson and entrepreneur who recognizes the added value of a social profile that coexists within a social and professional platform.
Knowing that there are 46 million students and young graduates on LinkedIn and that 87 million of millennials actively use the digital platform, we can better understand why the jobs that prevail and grow today are those that were not even imagined yesterday. The author of the text positions us on this plane, in one where we produce content for platforms that are going to disappear and where market competition will be less and less as we see the contrasts of the future, where the digital age has become the norm.
Despite this, Salerno continues to bet on building authentic and personal relationships, but now using social tools to boost brands by moving from the old to the new sales model: with direct networking, quality content and modern offers.
Nevertheless, Why does this book only talk about LinkedIn? Well, as a starting point, the writer took great social network metrics, which answer themselves in Hootsuite Analytics data and tell us why 91 percent of executives choose this platform as the number one choice for relevant content. of their companies.
According to the ideas provided in the text, the mentality during the sales process has to change and go from “what can I sell you?” a “How can I help you?”, so it takes time and energy to get to know potential customers and understand how best to serve them and meet their needs.
In this book you will learn:
- How it operates and how today’s modern shopper buys
- How to adapt your sales processes to LinkedIn in a simple and understandable way
- How to know your ideal clients like the palm of your hand
- How to turn an offer into a “sensible offer” and convenient for your client
- How to turn your LinkedIn profile into a unique business card
- How to always appear in LinkedIn search results
- How to build authentic business relationships over the Internet
- The do’s and don’ts of today’s LinkedIn netiquette.
- The “10 commandments” of social selling for “non-believers”.
- How to search, find and magnetically attract your ideal clients
- “When” to write and “what” to write to your potential clients (text models included).
- How, using the “DASKY method” to convert interested people into customers
- How to increase the professional competence, credibility and reliability of your target group
- How to create content marketing strategy and spread it using #hashtags
- How to monetize your knowledge using the “bikini principle”
- How to create your social selling action plan, and implement it continuously
- Which factors of your business really generate “money” and which do not
- How you can constantly increase your sales and profits
- How you can go back to sleep at night without worries
Massimiliano Salerno explains how to implement the five steps of the “DASKY Method” to stop connecting with a prospect on LinkedIn and “immediately” invite them to a sales talk, since generating a human connection is part of the basic principle that people “buy from who they know, who they like, and who they trust.”
In fact, 94 percent of B2B marketers use LinkedIn for content marketing purposes; It is increasingly proven that texts, images and videos are more important than ever. That is why it is necessary to produce quality content that offers knowledge and skills to your potential customers beforehand.
Now read:
Book of the day: “The Fractional CMO Method”
Book of the day: “The art of digital marketing”
Book of the day: “Profit comes first…”