Starting a business can be very easy when ideas that stick arise. That is why you should read the book of the day on ideas that stick to improve your strategies in the market.
With this, the authors of this book, Chip Heath, Dan Heath and José María Rull Bertrán, reaffirm how a good idea can change everything.
Therefore, if you want to have powerful ideas and communicate them effectively to achieve a change in behavior or modify the opinions of your employees, buyers, children, readers or students, Ideas that stick is your book.
Provocative, far-sighted and fun to read, the authors show the vital principles of winning ideas through six concrete keys to making your messages catchy.
Likewise, it is a very enjoyable read that is illustrated with examples from very diverse sectors such as business, advertising, education, social movements, among others.
Among the illustrations are that of the Heath brothers who explain why some ideas succeed and others fail in the attempt.
Also, it is translated into more than 25 languages, ideas that stick is a worldwide sales success that is helping thousands of marketing professionals, creatives, account executives in the world of advertising, communication directors, managers in general and to all those people who want to make their messages reach, impact and stick in memory.
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