He bubble tea It is one of the most emblematic Asian drinks, known in Spanish as bubble tea.
The bubble tea market is forecast to grow 7.8 percent between 2021 and 2028.
Boba Tea Shoppe recently opened its store and is already the top attraction on the internet, causing long wait times due to high demand.
Boba Tea Shoppe It is the novelty in social networks, due to its virality, it is the attraction of many consumers who have been so interested in trying the products that they have waited in line for up to 2 hours and this is largely due to branding of the brand that recently arrived in Polanco in December of last year.
Bubble tea, novelty in the beverage market
He bubble torch either pearl tea is one of the drinks asian most popular around the world, and the market has been aware of this, which is why it has expanded to our country, as more and more companies are joining in betting on this attractive drink, where the main star is the tapioca balls that are found at the bottom of the drink. which is usually served in transparent glass or plastic glasses, with a wide straw to be able to ingest the famous bubbles, it should be noted that there are more than 200 varieties of bubble torch.
The countries where this drink is most often sold are Vietnam, Taiwan, China, Japan, Indonesia, among others, however, in Mexico, a good market niche has been detected in the consumers mexicansmostly young.
The bubble tea market in Mexico and Latin America is poised to grow due to its immense popularity.
According to verified market Researchits volume was valued in 2020 at 1.9 billion dollarsand growth of 7.8 percent is forecast between 2021 and 2028.
Boba Tea Shoppe located in Polanco stands out for offering bubble teas imported from Taiwan and Japan; However, suddenly it began to achieve significant virality on social networks, so much so that people could line up for up to two hours to try the popular drink and more and more consumers are interested in discovering why this place is so famous, and more than its taste, this is due in large part to the branding that the brand has managed, in fact, consumers have commented that the taste of the drink is not so good that it lasts hours.
He branding focuses on making a brand known and desired, as well as exerting a positive image in the minds and hearts of consumers, something that Boba Tea Shoppe It has done well, since it is the same consumers who have been in charge of promoting and positioning the brand, since only the Instagram account of said product only has 5,810 followers, something strange for the popularity they have on the internet. although this is due in large part to the descriptions of the account that are in English, something that obviously does not allow to fully connect with Mexican users.
Although they don’t have a large community on their account, the influencers They are the ones that have made this place famous due to various compositions of the product, since it has been attractive that the place offers exotic flavors, the matcha with believe me brûléeTaro with Airing, strawberry with milk or jasmine tea with passion fruit, are some of the most requested drinks in the place, also to make it more striking, cheese foam can be added to all of these. Something that also stands out is the presentation that at first glance is beautiful due to its transparent packaging that highlights the colors of the drink.
It should be noted that consumers must come prepared to visit this place since only cash is accepted, so paying with cards is ruled out.
Several people have been seen on TikTok influencers visiting the place to give their own opinion, so obviously, the brand receives free promotion constantly.
@mariabottle_ Review of viral places??? 🧋🧋✨ it’s called Boba Tea Shoppe in Polanco #ISpendForYouNo #boba By @Karem Vizcarra ♬ Choking on Flowers – Fox Academy
@demegebebe They already went to do 30 minutes of waiting? #fypシ #fy #cdmx #review #polanco #recommendation #tapioca #tea #meal ♬ Sparks – Coldplay
Not only Boba Tea Shoppe has conquered the Mexican market, a store that is also a novelty in Mexico is Gong Cha, where establishments are normally in high demand; However, it is more accessible to consume their products because there are several branches, and in the same way, the attraction of this place is its exotic flavors.
It is evident that due to the high demand that has been shown with this drink, the beverage tea market continues to grow, due to several factors, which have triumphed with consumers, in which the flavors stand out, the packaging that is usually transparent , in addition to the star product, which in this case are the tapioca balls.
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