The sportiest BMW compacts are now available with the new individual BMW color palette. The German firm brings a range of paints to the Series 1 and Series 2 Gran Coupé with no less than 160 colors to choose the one that best suits the customer’s tastes, providing more sportiness and cache. They are already available and in production.
At the end of last spring we told you that those in Munich were expanding the range of paints from the exclusive BMW Individual range to specific compact models, the Series 1 and 2 Series Gran Coupé. The five-door model and the sports saloon expand the possibilities of choice with a suggestive color palette that will make it difficult for customers to choose, but with a truly unique personality.
“Cars as colorful as life” is how BMW has defined this new strategy that involves a very important plus for both models in particular, as they are aligned with the rest of the range that can mount the most sophisticated and exclusive equipment in the luxury division. An offer that it is now available in the «Individual» configurators and which are also already being manufactured at the Leipzig facilities,
BMW Individual offers 160 new colors in the 1 Series and 2 Series Gran Coupé
The German firm has shown some of the new colors available, among the 160 options found in this suggestive offer, highlighting the “Yellow Speed”, “Blue San Marino”, “Green Ermes” and “Gray Nardo”. An attraction that has turned from the first announcement at the end of last May into a barrage of orders for the two models until the end of the year. Even the Munich brand’s own world divisions have placed special orders for complete series.
This is the case of Japan, which has requested 180 units of the BMW 1 Series 118d dressed in “Hockenheim Silver”, “Ruby Red” and “Sepia Violet”. Colors that can be presented in glossy or matte finishes with the “Frozen” effect so characteristic of BMW and that, in the case of some colors, require manual finishing. In fact, to achieve this final matte finish requires 30 more minutes of preparation in a procedure that is also slower than with the metallized layer, and that delays the delivery of the units by ten weeks.
Although at first it was not foreseen that the two models would have “Frozen” colors, the manufacturer has finally decided otherwise, a real success, putting two options at stake: the «Frozen Black» and «Frozen Orange». The new colors can be ordered in any of the trim levels, from the «Advantage» onwards. BMW has also revealed already what the inclinations of the customers are, betting on yellows, blues, reds and violets.