Profitable or unprofitable? That is the question. A couple of weeks ago, a report from Variety claimed that the last movie in the DC Extended Universe would only mean losses for Warners of up to $100 million. However, actor and producer Dwayne Johnson came out to say — based on numbers cited by Deadline— that the film would “make a profit” even if it wasn’t a smashing box office success. And so, the balance has gone from one side to the other, now with the news that Black Adam It would have cost 33% more than the official budget, which would reinforce the position that the DC anti-hero will not be able to give back to the company.
Until last week, the budget for Black Adam it was estimated at $190-195 million dollars. However, a recent article by The Hollywood Reporter He affirms that, according to his sources, the cost would have skyrocketed up to $260 million. Such a difference of $65-70 million would have been a consequence (“especially”) of a 20-day extension exerted on the shooting schedule, in order to remedy the alleged flaws pointed out during a bad test projection.
To top, Black Adam ultimately failed to reach even $400 million at the worldwide box office. He had to settle for $391 million, which ostensibly allows Warner to recoup the $260 million budget and make a 50% profit on that spending. On the other hand, it remains to consider the marketing costs which, depending on where the information comes from, could have been between $80 million and $100 million. Hence, it is difficult for the DCEU film to free itself from the label of resounding box office failure.
You might also be interested in: Black Adam – Movie review and where to see
The truth is that, for now, Dwayne Johnson should not worry about promoting a sequel to Black Adam. This week, it became a fact that DC Studios put a stop to any plans to turn that movie into a saga; another collateral effect that said Warner subsidiary, under the command of James Gunn and Peter Safran, is rethinking the foundations of the DCEU under a clean slate maneuver.
«James Gunn and I connected, and Black Adam It will not be in its first narration chapter,” the actor said in a tweet. “However, DC and Seven Bucks [casa productora de Johnson] They agreed to continue exploring the most valuable ways Black Adam can be used in future chapters of the DC multiverse.”
Black Adamby director Jaume Collet-Serra, is currently available on the HBO Max catalog.
Antonio G. Spindola I have very bad memory. Out of solidarity with my memories, I choose to lose myself too. Preferably in a movie theater.
