As part of its expansion and strengthening plan, Birth Group integrates new talents to lead 4 key areas of the agency. Under the purpose of “turn inspiration into evolution”the new leaders are on a mission to evolve everything they touch and inspire the rest of the team to turn ideas into results.
After a successful stint with Ogilvy, VMLY&R, McCANN, Media.Monks and GREY, Brenda Tapia adds to Birth Group as Head of Art. Her vision and expertise not only strengthen the team, but also revolutionize the way in which it develops creativity, since Brenda’s work has been recognized in competitions such as Cannes Lions, D & AD Pencils and Círculo de Oro.
Birth Group also announced the appointment of Viri Perez as Creative Director. In his career, Viri has collaborated for brands such as Bridgestone, Walmart, Starbucks, Scribe, FEMSA, Maped and bbtips. With a complete understanding of the client and a vision focused on results, Viri assumes this role to catapult the creative quality of the agency.
Besides, Gabby Reyes is officially integrated as Digital Marketing Specialist to head the agency’s digital department. Gaby comes to Birth Group after leading successful strategies for the CDMX and Querétaro Tourism Secretariats, Capistrano, SADASI and Singer. Gaby’s expertise will undoubtedly broaden the mind set digital of the entire organization.
Finally, the appointment of Aurora Benitez as Head of Account. The work that Auro has done for brands such as Firestone, Natura, Nuvocargo, Sunset, UDLAP and Resirene, makes her the ideal person to guarantee compliance with the value proposition of Birth Group facing customer: “Effective Craft, affective treatment”.
With these appointments, Birth Group envisions 2,023 success stories, as well as extraordinary customer service and satisfaction.