Biohaven helps people avoid migraines in their Twitter feeds

Biohaven helps people avoid migraines in their Twitter feeds
  • Biohaven, in partnership with Twitter, launched the #RelieveYourFeed campaign.
  • The initiative allows users to customize their app settings based on their migraine triggers.
  • Biohaven has been receiving feedback from all kinds of users, with and without migraines, who learned how to modulate their settings through the announcement.

Two weeks ago, biohaven reached an all-time high in prescriptions Nurtec weekly. The CEO Vlad Koric attributes at least part of that success to a new interactive campaign on Twitter which encourages patients to rid their feed of potential migraine triggers.

Earlier this month, Biohaven, in partnership with Twitter, launched the campaign #RelieveYourFeed which allows users to customize their app settings based on their migraine triggers.

“You need to sleep?” the ad asks. Click on the ad to silence notifications. “Sensitive to light?” Lower the brightness. “The stress level is increasing?” Mute certain words from your feed.

Users learned to modulate their settings through the ad

Coric said that Biohaven has been getting feedback from all kinds of users, with and without migraines, who learned to modulate your settings via ad.

Nurtec ODT is a brand that really speaks to the value of personal control

“Nurtec ODT is a brand that really speaks to the value of personal control,” said Graham Goodrich, senior vice president of brand marketing for Biohaven. “So the little ways you can control your Twitter experience connected very well with the Nurtec ODT value proposition.”

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The bottom of each slide includes safety information about Nurtec ODT, the dissolution of biohaven approved to treat and prevent migraine. Coric said that the weekly recipes they surpassed 37,000 a couple of weeks ago. They have also seen more than 40,000 clicks to their website as a result of launching the campaign, according to a spokesperson.

Nurtec Marketing

That value proposition, used throughout Nurtec’s marketing, is its all-in-one advantage, according to Goodrich. The orally dissolving pill is the only migraine medication approved by the FDA that people can take not only to stop an attack, but before the anticipated triggers to prevent the next.

“And with #RelieveYourFeed we wanted to elevate some of those common triggers like stress, light or sound,” he added.

The campaign was launched on June 7 as an advertisement for Twitter Takeovermeaning it appeared in all US feeds as the first promoted post that day.

#RelieveYourFeed it’s just one example of Biohaven’s attempt to set itself apart. In the past, the company has also tapped a host of celebrity spokespeople to help market Nurtec, including actress and TV host Whoopi Goldberg, reality star Khloé Kardashian.

Nurtec® ODT (rimegepant) on Twitter: ".@KhloeKardashian has big news!  For acute treatment of migraine and preventive treatment of episodic migraine in adults.  Don't take Nurtec ODT if allergic to Nurtec ODT.  Most

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