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Buy Cinnamon Bimbo Roles, but alcohol taste ruins a consumer’s shopping experience.
A product with these characteristics represents, in the end, a serious risk against the health of the consumer.
A Bimbo consumer files a complaint on Twitter, stating that her Roles taste like alcohol, which ultimately has ruined their shopping experience.
On Twitter, the social network that has become the window for consumer complaints, a video circulates of a user, who assures that her niece almost ate a worm that was included in her Bimbo toast.
In terms of social networks, we live in a very diverse scenario and, therefore, since then we have seen how communication has changed between people who, on a daily basis, connect to their own platforms.
This, without a doubt, has marked a before and after in the link between companies and their clients or consumers; today, in this booming scenario of social networks, communication between both entities is much more direct, without so many intermediaries. It is vital.
Taste of alcohol in Roles Bimbo disappoints a consumer
The digital platforms that currently exist in the market function as an important showcase for brands, either to publicize their offers, new launches, or even to address all kinds of complaints, claims and even suggestions from consumers.
That is why, when a complaint arrives through social networks, it is important for brands to keep the conversation as fluid as possible and make the consumer feel heard, which is, in the end, one of the main demands of consumers.
Once again, on Twitter, Grupo Bimbo is the focus of a consumer’s conversation, who affirms that in her Roles she experienced a taste of alcohol instead of the traditional cinnamon one, despite the fact that, according to what it reveals, its expiration date is set for the 23rd of this month.
@Bimbo group on 05/17 I bought some cinnamon rolls and yesterday when I wanted to eat them they tasted totally fermented, they smell really bad and they taste like alcohol as if the bread was spoiling or I don’t know but I can’t eat them, the date due date is 05/23/2022 pic.twitter.com/8osDf1QuXO
– Cecy Vinales (@Cecy_102) May 19, 2022
A product with these characteristics represents, in the end, a serious risk against the health of the consumer, which is why this claim gains strength at a time when, as is known, users seek to have a much longer relationship with brands. .
Given this, on its portal, the Federal Consumer Attorney’s Office (Profeco) and the Federal Commission for the Protection against Sanitary Risks (Cofepris)mentions that:
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population.”
Brands, in the rise of social networks, are very exposed today, which is why more and more consumers turn to Twitter to express their inconveniences.
An example can be seen in the complaint that a diner of Italianni’s, who reported an unpleasant experience that he lived in said establishmentin Buenavista.
The Internet user claims “not to stop vomiting” due to his bitter experience in which, in his food bowl, he found some dead animals in his plate.
Bimbo is one of the most recognized companies in Mexico. According to Statista data, in 2020, the Mexican multinational for the manufacture of bakery products, generated some 331 thousand 051 million Mexican pesos in net sales worldwideshowing an increase of around 13.4 percent in relation to 2019.
In the end, this only reflects the opinion of the consumer and the conversation it generates in the digital pulse, which is why Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.