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In 2021, Grupo Bimbo was the company with the highest sales value in the country, reporting 331.05 billion pesos.
Bimbo’s official account on TikTok registers just over 23,000 followers and an accumulated 934,000 likes.
Today, it is 25 times easier for brands to retain their consumers than to attract new audiences.
Who has not wanted to be left out of the celebration of Halloween and Day of the Dead, is Bimbo, the brand that shares the image of a “loin” dressed as a company delivery man on networks.
The present dictates that, in terms of social networks, TikTok has earned a privileged place among Internet users; a platform that, in just five years since its foundation (2016), managed to exceed one billion monthly active users.
Their numbers endorse it and, in addition, the strategic alliances it has made with different platforms (such as Vimeo) to support content creators who, likewise, have experienced significant growth in recent years.
The social network has grown so much that, to this day, it is shown as a great digital marketing platform to which, little by little, the brands have approached in order to attract that audience that inevitably allowed itself to be conquered by the eTikTok short videos.
One of them is the Osito Bimbo company, which arrived in March of that year and, since then, registers just over 23 thousand followers and an accumulated 934 thousand likes among all its contents.
Let’s not forget that when we talk about Grupo Bimbo, we talk about one of the most recognized Mexican companies. In fact, in 2021 the company was placed with the highest sales value in the country by registering 331.05 billion pesosleaving behind Grupo Lala with 80.83 billion, Bachoco with 68.79 billion, Nestlé with 67.5 billion and Alpura with 24.4 billion, among other brands related to the market.
A large part of Bimbo’s success is due, among other things, to the fact that, for years, it has been able to develop a close relationship with its clientele, to the point that, on many occasions, it is cataloged as one of the most important in history.
We can see proof of consumer loyalty towards Bimbo in one of his most recent videos posted on TikTok, where a group of people dressed in various models inspired by the brand is shown.
One of the ones that has attracted the most attention is the costume of a “loin”, which appears dressed as if it were a Bimbo delivery man.
@Bimbo group Day of #Halloween with the best costumes! ? #tiktok #Viral #Bread #Bimbo group #FamiliaBimbo #fyp #Bimberos #for you
Definitely, one of the biggest challenges facing brands today is to generate empathy with audiences; Even more than empathy, many times, what is sought is that there is a relationship that goes beyond company-client.
And it is that, nowadays, consumers look for brands with which they can feel identified, especially if we take into account that we develop in a context in which trends increasingly focus on issues of inclusion, sustainability, among others. plus.
Given this, the study Brand Keys Loyalty Leaders 2021which reveals that the brands that enjoy the most loyalty are those that have a real influence on people’s daily lives.