Please consider that I am sharing very basic examples but that also show our essence because, on the one hand, we are configured to strive as much as possible to reach the next level and on the other, we are becoming specialists in procrastinating from the simple even the most complex.
Without the following recommendations meaning that the economic, emotional or professional issues are fully resolved, I want to share some of them. higher goals that I heard from clients, leaders or collaborators that can be fuel for very enriching reflections and conversations:
GENERATE IMPACT: Parallel to economic development and as if it were a form of retribution to the land itself, it is common for farmers to express their high level of awareness regarding the benefits they want to share with the community, region or state to which they belong. They know part of the productive machinery and not only that, they want their colleagues to prosper at the same time as them without diminishing their competitive essence.
The high level of collaboration in the furrow is a legitimate expression of teamwork either through the consolidation of plans and projects through the formality that associations entail, even the most casual, but not for that reason, less effective meeting points in the city cafe.
Leaders who go for a higher goal know how to generate an impact in their communities.
DEVELOP LEADERS: Agriculture is operated with the current generation but its future is sustained by future generations, which is why the industry faces a severe problem: winning the attention of young people so that they bet on the countryside.
In an environment where innovation, digital solutions, and even being an entrepreneur constitute attractive professional alternatives that capture the main options for those who must decide what to study, our role as trainers becomes key.
Third-generation farmers, ag company executives as well as talent scouts, we must work together to attract those future stars by offering attractive challenges like the many I have described to you in this space and change the narrative by symbolically and literally making our industry, extremely fertile ground.
The leaders who go for a higher goal are responsible for the formation of the leaders of the future.
TRANSCENDENCE: This is a concept defined by the RAE from the point of view of philosophy “That which is beyond the natural limits” Leaving aside the ego, those who today lead the production of food in the world, know perfectly well that the idea of leaving a world much better than what they found it, takes another dimension because cultural and family values give a deeper meaning and hence the desire to leave a permanent mark.
Parallel to the annual challenge of producing more with fewer available resources and the aggressive economic volatility coupled with growing geopolitical uncertainty, those who are part of the Agro-Industry understand that it is their prestige and that of their predecessors that is at stake, as well as what they They say even after their departure, if their word matters and fulfilling their promises, it is the most appreciated inheritance by this union.
Leaders who go for a higher goal are concerned with transcending.
SOWING REFLECTION
And speaking of objectives, a quite efficient and popular methodology for their establishment is the model SMART which is very well summarized in the portal BBVA: “They are purposes or intentions of the organization and must comply with at least 5 characteristics that derive from the concepts that make up its acronym and English: S (specific), m (measurable), A (attainable), R. (relevant) and you (timely)”.
With the desire to share and add my two cents, I propose to you that you add the letters AND Y R. to model: ANDsympathy and R.responsibility. Considering the impact on people requires sensitivity and ownership of the consequences of decisions for what they can do in the future design of both family businesses and global organizations. Do you like the idea of the SMARTER model?
I invite you to continue sharing and if you are going to take a few days off, I hope you enjoy them, although we will not stop calling roll in this space created for you.