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A recent study reveals that Mexicans spend between 600 and a thousand pesos only on Halloween costumes.
For Day of the Dead, Mexicans spend on average a total of 934 pesos.
In 2021, an economic spill of more than 4,213 million pesos was recorded for the Day of the Dead festivities.
The Hermanos Rodríguez Autodrome will be the most named forum these days thanks, of course, to the presence of Sergio “Checo” Pérez and the Mexican Grand Prix that officially started today.
They say out there that there is no date that does not arrive or deadline that is not met and that is precisely what is happening with the Mexican Grand Prix, without a doubt, one of the most anticipated events by Mexicans after, in 2021, a historic fact was achieved in almost every way.
This year, the arrival of Formula 1 coincides with one of the most emblematic periods in terms of marketing, of course, but also in terms of Mexican traditions.
On the one hand, it is known that in Mexico the Halloween festival is well received, so much so that, according to data from ofertia.comMexicans spend between 600 and a thousand pesos only on seasonal costumes.
On the other side of the coin is the Day of the Dead, one of the most deeply rooted traditions in Mexico; a date that, for a large number of people, is a mixture of reflection, nostalgia and, to a certain point, happiness, as well as being one of the dates on which Mexicans tend to spend considerably.
To mention an example, in 2021, according to information from the National Chamber of Commerce, Services and Tourism (Canaco), just Due to the Day of the Dead festivities, an economic spill of more than 4 thousand 213 million was registered only in Mexico City, with 934 pesos being the average expense that people invest in the preparation of a traditional offering, as indicated by the Federal Consumer Protection Agency (Profeco).
Within this context, it is clear that both Halloween and the Day of the Dead are two dates of great importance at the consumer level and at the brand level, and, due to the arrival of Formula 1 in Mexico, this could not be left out.
They capture “Checo” Pérez arriving at the Hermanos Rodríguez Autodrome
This weekend, finally, the Mexican Grand Prix takes place, a space that, ultimately, will be dominated by “Checo” Pérez, the Red Bull fashion driver who, since yesterday, made an act of presence at the Hermanos Rodríguez Autodrome, the stage where the great race will take place next Sunday, October 30.
As expected, in an era dominated by TikTok, a video published on said social network captured the moment in which the Mexican pilot arrived at the racetrack, although, yes, in the middle of a road surrounded by cempasúchil flowers, typical in Day of the Dead.
@motorracingf.uno This is how Checo Pérez arrived at the Hermanos Rodríguez Autodrome #checoperez11 #redbullracing #gpmexico2022
And it is that, to tell the truth, the cempasúchil flower has a different connotation in these times, since, according to legend, its creation happens after Tonatiuh, the Aztec god of the sun, turns Xóchitl into said flower and Huitzilin in hummingbird so that both could be together after death.
Even in terms of marketing has served as an interesting link between brands such as Cerveza Victoria, which has a drink inspired by the cempasúchil flower, being one of the many marketing strategies marketing seasonal that offer both Halloween and the Day of the Dead.