For the first time in our country, the government places limits on the advertising of gambling and gambling games, which from now on will have much less visibility.
The advertising of betting and gambling houses suffers a major blow from today. The Ministry of Consumption just put into practice a new law that practically eliminates this advertising from the most visible platforms and schedules.
From today, no bookmaker will appear on the jerseys of sports teams, and no famous person will be able to appear in the announcements of the games of chance.
Thus ends with the long list of footballers, actors, and other celebrities who have appeared in advertisements of this type.
These are the limitations to the advertising of gambling and gambling games that are launched from today:
- Gambling operators are prohibited displayed on the jerseys of sports teams, name of stadiums, teams or competitions
- Gambling and betting advertising is prohibited outside the 1:00 a.m. to 5:00 a.m.. Betting announcements will only be broadcast during those hours
- Internet gambling advertising must have parental lock, and may not be directed at minors
- Advertising on social networks, websites, postal mail or email is only allowed if there is prior consent from the recipient. No more seeing or receiving betting advertising without requesting it on the Internet
- Deposit bonds are prohibited. No offers can be made to people with pathologies derived from gambling. It will only be possible with verified clients
- The image of famous people, real or fictional, cannot be used, in the advertised
We are undoubtedly facing very harsh measures, which represent a severe blow to sports betting, gambling and derivatives houses.
The government’s objective with this new law that restricts the advertising of gambling games is twofold. On the one hand prevent access to minors and limit exposure to people with compulsive gambling.
On the other, put limits on the ease with which bookmakers can reach users Through websites, app stores, social networks, YouTube videos, etc.
Finally, you want to end with the association between gamblers and famous people, which conveys the feeling that if you play those games, you will become more like them.
The new rules have come into effect today, and they represent a before and after in the betting and gambling market in our country.