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It was created in 2020 by Alexis Barreyat, it has been gaining popularity among young people all over the world.
According to data from Apptopia, this year alone, app downloads have grown by at least 315 percent.
Social networks have become one of the main tools of Internet users around the world. Reason for which new platforms arise with the aim of becoming popular among the large ecosystem that exists of these networks such as the new BeReal application that is winning the hearts of generation Z as an anti social network.
According to the new Digital 2022 study, conducted by We Are Social and Hootsuite, revealed that the number of social media users now It is equivalent to more than 58 percent of the world’s total population.
Likewise, this new report from the technology firm revealed that there are currently 4.62 billion network users worldwide, which represents year-on-year growth of more than 10 percent from last year.
BeReal, the new social networking application has become more and more popular among college kids and gen z for being irrelevant and unique before the other digital platforms that are registered in the world.
Although it is not a digital platform this year, since it was created in 2020 by Alexis Barreyat, it has been gaining popularity among young people around the world, thanks to the fact that users can share content in this medium. with friends following their strict rules that it takes two minutes to create the photos and all the contacts share the created content at the same time.
According to data from Apptopia, this year alone, app downloads they have grown by at least 315 percent, with generation Z using it the most. In addition the app quickly went viral in France, where in four months it had 300,000 active users and now it is starting to be all the rage in the United States and in several European countries, for which it already has more than 500,000 downloads.
This social network can be used to upload photos, see what our contacts upload and mutually comment on everything that is shared It is a common custom in most social networks.
Likewise, one of the objectives of the application is not to present filters, and the shots are limited and there is no time to pose.
This is how BeReal works
The concept of the application is very simple, where every day at a random time users simultaneously receive a notification and have two minutes to take a photo that is captured simultaneously with the two mobile cameras, so that what is shown It goes beyond a simple selfie, what is it that you share on other social networks.
This time limit that the app sets to take the photo forces users to be real because the two minutes of margin that the application gives does not allow them to find the best position, lighting or angle. Therefore, the content that ends up being posted on BeReal is daily authentic and natural.
Another peculiarity of the application is that until the user posts the photo, he will not be able to see those of his friends, which encourages them to participate in the dynamics offered by the platform.
In this social network, its users will not be able to share content when they want, only when the app sends it. As each user also has the option of leave it as private and the photos are deleted every day, once it’s time to create a new image.
Although it seems like a new social network, many users of other platforms such as TikTok, Facebook and Instagram are beginning to share their real lives on these applications, where they daily seek to demystify the “perfect life” that is narrated and created in this digital world.
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