Bentley has presented an ambitious strategic plan to carry out its electrification process. The iconic super luxury brand will launch 5 new electric cars from the year 2025. The first of these models will be designed, developed and manufactured in England.
Bentley has set all the machinery in motion with a clear objective. To become the benchmark super-luxury brand in the field of 100% electric mobility. At the moment, the popular British company leads the sales of plug-in hybrid cars (PHEV) in its elite category. Now, it is ready to go one step further and incorporate electric vehicles into its product offering.
It has been presented in society plan «Five-in-Five». An ambitious roadmap that is included within the beyond100 strategy and that points to the launch of a true family of electric vehicles. The main key to this strategic plan is neither more nor less than the Bentley’s commitment to launch an electric car every year from 2025. Some models with which it wants to be a leader in luxury electric mobility.
Bentley’s first electric car will arrive in 2025
In order to carry out this strategy, Bentley will make an investment of around 3,000 million euros. The Bentley’s first production electric car It will be ready to storm European showrooms in the year 2025 and, how could it be otherwise, will be designed, developed and manufactured in Crewe (England). It will have a range of more than 480 kilometers.
Adrian Hallmark, CEO of Bentley, has highlighted that the development of the first electric vehicle is well advanced and that the design will be ready in the short term: «We know the battery, the performance of the battery. The final design is weeks or a couple of months away. It will be an additional product to the models we have today and will not compete with anything we do. We intend to create not only an electric vehicle, but also to shape a segment.”
The top leader of the British brand assured that the first two or three electric models of the five that are planned will be closely related in terms of battery technology. The models that come after will incorporate new developments.
Bentley wants to achieve carbon neutrality by 2030
A significant part of this investment will be used to adapt the assembly lines of the Bentley factory in Crewe for this new era of electric mobility. Another of the commitments made by the company is achieve carbon neutrality by 2030. Among the latest initiatives taken in this regard is the increase in the photovoltaic installation that it has in Crewe, going from 30,000 to 40,000 solar panels. Bentley is also investigating the use of sustainable biofuels in fleet vehicles, including models from the Heritage Collection.