This 2023 Super Bowl 57 will be played between the Philadelphia Eagles and the Kansas City Chiefs.
In 2022 there were a total of 70 commercials during the Super Bowl broadcast.
In 2021, PepsiCo invested a total of 27.5 million dollars in advertising during the sporting event.
He super bowl is one of the most watched sporting events in the United States and the world, and PepsiCo It has been part of the main advertisers, only until 2022 it was the sponsor of the well-known half time, now it returns with two spots to promote your Pepsi Zero Sugar hand in hand with comedy actors Ben Stiller and Steve Martin.
In the last three years, advertisements for the super bowl generated more than 300 million dollars in revenue, this according to KantarIn addition, specifically during 2020 the figure amounted to 449 million, during this year a total of 70 commercials were shown during the transmission of the Super Bowl, which is equivalent to a total advertising time of 46 minutes; In addition, 30-second ads had an average cost of $5.6 million.
During the Super Bowl 56for these ads there was an increase in the cost, for every 30 seconds the advertisers they paid an average of 6.5 million dollars. In 2020, AudienceProject conducted a survey on viewers’ opinion of commercials in the Super Bowl, the results were that 79 percent of viewers they saw commercials as entertainmentwhile almost 71 percent said they enjoyed watching the commercials.
Pepsi is not the only company that uses the super bowl to promote itself, during 2021, the company that spent the most on advertisement during the event was Anheuser-Busch InBev, the world’s largest beer manufacturer; in accordance with Kantar this giant spent 52.25 million dollars, just over 24 million more than PepsiCo.
Ben Stiller, Steve Martin and Pepsi Zero together at Super Bowl 57
Pepsi is one of the largest advertisers in the super bowlaccording to Kantar, during the 2021 sporting event, the company spent 27.5 million dollars in advertising space alonethis 2023 would not be left behind, because now it surprised the viewers with two advertisements starring the renowned Hollywood actors Ben Stiller and Steve Martinboth have revealed their talent and make the viewer wonder: is it real or just acting?
The campaign is called “Great Acting or Great Taste?”, both spots were made in collaboration with the production company Caviar, the agency VaynerMediaand the director Jorma Taccone.
Pepsi Zero Sugar – Ben Stiller and Steve Martin
In the first spots is Ben Stiller, one of the most recognized comedy actors in Hollywood and the world, during the 56 seconds that the ad lasts he walks a path between various scenes that remind the viewer of other iconic films, from the fight between Iron Man and Captain America against Thanos, until “The Revenant”; during the course he makes a comparison between the emotions of each scene and wonders if they are real or he is acting, this to culminate with his respective drink.
The next spots It stars Steve Martin, another of the great comedy actors in the United States, who for 59 seconds makes the same comparisons. Is he real or is he just acting?
The spots encourage the viewer to try the product for themselves and discover if the good taste or the protagonists of the campaign were just acting.
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