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In Mexico, consumers prioritize the planning and systematization of their expenses and savings provided by digital financial services.
Together with Kantar, Teads conducted a study on the habits of Mexicans when managing their personal finances.
The research included 2,000 Internet users accustomed to conducting electronic financial transactions in Argentina, Brazil, Colombia and Mexico.
This research, carried out next to kantara world leader in data, insights and consulting, sought identify the fintech user, know even more, the profile Y habits of the Latin American consumers to the manage your financeswhat services or products use, their priorities and reveal at the same time, what kind of media Y topics are of his interest.
With the digitization in frank increase throughout the region and diversification of personal financesthe so-called fintech -companies that through technology offer financial services and products- have gained space and today stand as a flexible alternative, comfortable Y lined up to contemporary digital life.
This has generated changes in the dynamics and preferences of financial users and has driven this research for which 2,000 self-applied interviews Internet users accustomed to making electronic transactions for personal services in Argentina, Brazil, Colombia and Mexico.
The Fintech consumer – What is this new digital user?
Within the so-called “fintech users”current and potential, are those who have technological services of use or financial products and that they may or may not complement digitally your traditional banking operations.
According to data collected through the study of Teads, among those who meet these characteristics in Mexico, there are higher proportion of men (53%) than women (47%) and have mostly between 18 Y 44 years old. In terms of services and products that they currently have, they highlight, credit and debit card payments (78%), transfers/online transactions
(58%), savings accounts (51%) and digital credit cards (42%).
When asked about what electronic financial services they would be willing to contractthe majority leaned towards those tools that can contribute to efficient money management or of their savings, as services of credit cards – 64%followed by a 44% who pointed out the digital personal loans, while a 36% selected the digital investments in money such as buying/selling shares, and a 23% the cryptocurrencies.
In relation to the management of your personal finance, the Most manifested planning purchases or payments in advance, program their bills according to their incomein addition to systematize your finances and savings. In this line, the study also shows that spend 20% of their income on savings.
On the other hand, “agility” (77%), “flexibility” (56%) and “accessibility” (51%); stood out among the attributes that the respondents attributed to the fintech servicesthese being in effect the top hiring motivatorshaving known stand out of the traditional banking through the digitization of transactions and the development of finance Apps that make it easy for users to manage their money.
Fintech users and the media:
The research also shows that at the time of informingthe digital media are the chosen ones by these users, being the web browsers (65%) and the sites of online news (60%) the main options. In this sense, Fintech users dedicate almost 1.5 hours daily sailing and checking news websites. In terms of categories to stay informed, the main interesting topics Consumers consulted include: Technology, Health and Wellness, Food and Drinks, Music and Business.
“In Latin America, a large part of consumers still do not have access to banking services or have it in a precarious way. On the other hand, access to smartphones is constantly growing. By adopting limiting requirements for access to financial products, traditional banks open the doors to Fintech companies, since accessibility and flexibility are among the main reasons for contracting a digital service”, said Cau Stefani, Research & Insights Manager of Teads Latin America.
Alfredo Pedroso, Client Partnerships Director of Teads Latam added: “This consumer search for friendlier, simpler and more customer-centric financial options represents an opportunity for marketers, who can refine their message, differentiate themselves and create a sustainable competitive advantage. for your brands. This needs to go hand in hand with more education to raise awareness of these services. A dynamic that contemplates providing more information and further enhancing the attributes of these brands will undoubtedly improve their positioning and win over consumers.”
Gives click here for more information about the study.