Having a tool to start working and succeed in your venture, may be possible with the book of the day: be different, marketing that cannot be ignored.
With this work written by Mike Michalowicz, all entrepreneurs and businessmen will learn to be the best in the market, by learning that getting the best product for consumers is not enough.
The author indicates that those who distinguish themselves from other competitors always win, which is why this book mentions all his knowledge in various areas, especially marketing.
This marketing guide, as usual in Mike Michalowicz’s books, offers a simple three-step method with which you can position your business, attract prospects and convert leads into sales.
The author contemplates the three steps as: differentiate yourself, attract and direct, all enriched with valuable examples of entrepreneurs who have put this formula into practice, and with the characteristic humor that distinguishes Michalowicz.
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