- Index hide
BBVA has become an example of how important it is for brands to get involved with the consumer through stories.
One aspect that we cannot lose sight of today has to do with the way in which brands narrate their values to the consumer.
A children’s program earned this mission for BBVA, but for brands like Santander, long-term campaigns are the pattern.
BBVA experiment with Discovery Kids and now both brands have launched a television program segmented into episodes and betting on creative guidelines, which give us an idea of how important communication with the consumer has become.
From this experience there are resources that we cannot fail to see, in the way brands get involved with the consumer and the stories are an opportunity to generate value, as identified by a study of semrushin which the platform realized how important the content marketing at present, since it warns that 97 percent of the companies exercised strategies of content marketing in 2021, so the figure will not disappoint for this 2023.
BBVA enters the TV market
Content is king in marketing and the proof of this is the latest alliance between BBVA and Warner Bros. Discovery Mexico, the “Let’s Learn Together Kids” program.
The idea is an interesting reference that alternates what we have already seen in advertising, long-term campaigns or product placement in series and movies to a program with all the brand archetype of the famous Spanish bank.
It is a children’s program that will be hosted by Poncho Herrera, where the actor will be presenting with the help of didactic resources, topics such as inclusion, technology and other resources that attract attention.
This series of elements shows how important content has become for brands and how increasingly valuable resources have been defined in the hands of brands.
As proof of this, one element that we cannot lose sight of in what is coming from February 25 is that there are all kinds of episodes, including those that also address current issues such as environmental preservation, while others elements to consider is to innovate in what is delivered to the consumer.
“We are very happy to have been able to materialize this alliance between two leading global companies thanks to the commitments and values that we both share, such as education, care for the environment and inclusion, among the most important. At BBVA Mexico we are pleased to bring the first season of this program to all children in our country, which we are sure will sow the commitment to have a greener and more inclusive world in the younger generations,” he said. Henry Cornish StantonDirector of Digital marketing and Financial Education of BBVA Mexico.
This commitment to content has led to brands such as Santander to develop high-impact advertising campaigns such as Cuánto. Beyond the money, which in Youtube It generated more than 1,600,000 reproductions, giving the brand the best precedent that 17-minute reproduction campaigns are a product demanded by consumers.
The capacity of the stories realizes the value of the elements that are at the hand of the consumers and not only that allows us to understand what is crucial in marketing.
To account for this brand value, a tremendously important resource is patented by BBVA, showing how important the consumer is today, when they are part of a story.