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DC has managed to build an important universe of stories that manage to stand out in the market for the innovation of their narratives.
Betting on the inclusion of LGBT characters has been for many years a key bet in the market and Batman is the best example.
Betting on speeches in what is committed to encouraging the LGBT community is only part of the work in which brands pay and manage to transcend before the consumer.
There are changes in the market Lgbt and in this last setting, DC has made an interesting move to wink at the members of this segment and promote increasingly valuable bets, at least in response to the demand of the audiences, as has happened with Batman, one of the most inclusive franchises of this company.
The inclusion of LGBT characters in stories has become an interesting bet that we cannot lose sight of, especially because it defines the ability of brands to adapt to new market demands.
Batman’s last big bet
Batman has become, once again, in the segment where increasingly valuable challenges have been established and the most important thing in them is the opportunity with which they reveal to us the practices that will serve to understand the market and the value that exists in communicating with the hearings.
Tim drake, who is one of the many characters that Batman recruits to turn him into Robin, has revealed his bisexuality in the comic Barman: Urban Legends, one of the most important bets with which this comic book company makes a nod to the LGBT market.
In this comic that has been written by Meghan Fitzmartin under the illustrative pen of Belen Ortega, started at number 4 and ended at issue 6, Drake is not the most recognized of the Robins in this story, but he is a character with great strategy and detective skills.
Along with Drake, Batwoman has been another of the characters in this franchise with which the revelation of being a lesbian woman is made, so this series of bets are definitely achieving the diversification of the market and the construction of elements, which undoubtedly are noting the ability of brands to transcend from characters.
Stories with the ability to conquer
Conquering the consumer is undoubtedly the last great bet in the market, where it seeks to innovate in achieving better decisions to conquer audiences, this at a time when it becomes tremendously relevant to define weighty practices.
Given this, an aspect that helps us define the guidelines in the market that manage to determine increasingly valuable activities, such as those that reveal how valuable understanding consumption has become and not only that, define best practices to achieve transcendent activities .
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