the giant of streaming, Netflix announced that it will launch the “Basic with ads” economic plan in Mexico on November 1 at 11 in the morning, which will be priced at 99 Mexican pesos per month.
Greg Peters, Director of Operations and Product of Netflix, released on the platform’s blog the details of the company’s plans for services and options for users of the streaming platform.
“We are very happy to announce this new service in 12 countries where we are sure that we will continue to offer the best content”
the manager commented.
How is it different from other Netflix service plans?
Besides the obvious, having ads and the price, the biggest difference is that the video quality will be 720/HD with an average of 4-5 minutes of ads per HOUR. In addition, it will not be possible to download the content to have it available without being connected to the Internet, and some series and movie content will not be available due to licensing restrictions.
What does not change to the basic Netflix plan is access to series, movies availability on a variety of TVs and mobile devices, the personalized and clear viewing experience, the possibility of changing plans and cancellation.
Opportunity for advertisers
Greg Peters said that this new plan is an opportunity for advertisers, because there is the possibility of reaching a diverse audience. For example, the youngest who now watch much less traditional television.
“We are confident that now that Netflix is available from 99 pesos per month, we have a plan and a price for each fan. Although this is only the beginning, we are pleased with the interest shown by the public and advertisers. As we learn from the experience to be able to improve it, we hope that the plan will be available in more countries, “explained the company.
This will also be available for other countries such as the United States, France, Italy, Japan, the United Kingdom, Germany, Australia, Brazil, Korea, Canada and Spain.
What will be the new Netflix Basic plan with ads
Advertisements: They will have a duration of 15 to 30 seconds, which will be played before and during the content. But Netflix will ban some advertising themes.
For advertisers: The streaming platform will offer segmentation by country and audiovisual genre. In addition, advertisers will also be able to control that their advertising is not shown in series and movies that do not go with their brand.
Verification tools: collaborate with DoubleVerify and Comprehensive Ad Science to verify the level of display and the validity of the traffic of the ads as of the first quarter of 2023.
Why ads on Netflix?
In the earnings report that the company gave in the second quarter of 2022, it revealed that it had lost almost a million subscribers. Some of the reasons were his departure from Russia and charging for sharing your password to other houses. In accordance with VarietyNetflix was ahead with this new plan to the platform of Disney+which will also launch a similar one at the end of 2023.
For this reason, Netflix was encouraged to go to market earlier than expected, although in fewer countries.
Let’s remember that when Netflix started operations it cost just 99 pesos a month. Would you switch to a cheaper plan albeit with many interruptions?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.