For those who like the real estate market and want to experience how it works in the metaverse, the UPLAND expansion in the city of Rio de Janeiro (Brazil) is an opportunity. The metaverse announced the inclusion of 26,500 virtual lots, the majority in Barra da Tijuca, one of the most coveted neighborhoods in the capital of Rio de Janeiro. The neighborhoods of Recreio dos Bandeirantes, Andaraí, Grajaú, Joá and Itanhanga complete the list.
“Opening new neighborhoods and new cities is strategic for the ‘uplanders’, as we call our players. Especially those who are at the beginning of the venture and are looking for good opportunities to profit from the purchase and sale of land. Soon, we will announce another important Brazilian city in the metaverse”, says Ney Neto, operational director of UPLAND in Brazil.
UPLAND sold out in 24 hours in dozens of neighborhoods announced this year in July and November. In total, 70,000 properties were acquired in neighborhoods such as Estácio, Gávea, Humaitá, Jardim Botânico, Lagoa, Rocinha, São Conrado, Tijuca, Vidigal, Urca, Leme, Leblon, Copacabana, Botafogo, Flamengo, Lapa, Santa Tereza, Laranjeiras and Gloria .
“The volume that reached 54 sales per second in previous launches in Rio de Janeiro demonstrates the unequivocal success of our platform, mainly for the Brazilian public, whose economy is decisive for the strength of our business. In addition to the alliance with the Mangueira samba school and entities such as Unicef, we are preparing a series of novelties that will increasingly attract the curiosity of Brazilians and interest in having fun and at the same time earning money in this new economy that is web3”says Idan Zuckerman, founder of Upland.
At the Mangueira test ground, highlanders will be able to buy goods in NFTs (non-fungible tokens) starting this month, watch shows, and gain real-world benefits. The samba school is very excited about this licensing agreement, as it will be one more tool to dialogue with Brazilian and foreign fans of carnival culture and tradition.
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