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Barbie has a brand value of $588 million in 2022, according to a ranking by Brand Finance.
Actors Margot Robbie and Ryan Gosling will play the iconic pop culture couple in the Warner Bros.
The 1994 edition, “Hot Skatin Barbie Doll”, will have her participation in the film.
Since the announcement of the premiere of the next Barbie movie, various trends have emerged in the world, especially in fashion that is transferred to social networks. This is the case of ‘Barbiecore’, the viral terminology that has flooded all content on social networks.
One of the most ironic toys in the world is Barbie, undoubtedly a cultural icon for all generations, having had more than 120 professions and a history that spans more than 150 countries over the years.
In this sense, according to data from a Mattel report, this product records worldwide sales of approximately 1.7 billion dollars in 2021.
With the announcement of Barbie’s Live Action, a trend has been resumed, especially in fashion, such as ‘barbiecore’. This consists of an aesthetic to emulate the looks of the doll in real life, where pink is claimed in all special clothing products.
It is known that the ‘barbiecore’ emerged for the first time in the 2000s, with the well-known Paris Hilton. Likewise, this trend is also a style created by the Barbie doll line and movies, but now it is one of the three viral on social networks, especially on TikTok.
This trend is currently reported to have over 427.9 million views on TikTok, where fashionistas around the world are embracing their love for the beloved doll and shades of pink, the latest of which just happens to be the Pantone Color of the Year.
This trend is driven by brands in the fashion industry, such as Valentino with its autumn-winter 2022 collection, which abandoned its iconic red color to generate Pink PP together with Pantone, a color that has flooded the house’s garments. since then.
This became so viral that pink also reached other brands, both luxury and ‘low cost’. One example is the special collections that brands are launching to join the ‘Barbiecore’ trend, such as Zara, Bershka or Stradivarius.
As it has moved to the retail industry, where brands like Walmart have established Barbie pink sections, where consumers can find any product of the famous Mattel doll.
This aesthetic has reached the profiles of content creators and even Internet users who demonstrate the impact that the doll has today.
Given this, it is an important insight for brands to offer consumers, especially when the garments or a complete outfit will become relevant as the most trendy bets.
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