Mattel continues with its marketing strategy of bolstering as much as possible the sales of one of its most important products: Barbie dolls.
That is why its latest release is not surprising: the Barbie Tina Turner for the 40th anniversary of the song“What’s Love Got To Do With It”one of the most successful of the American interpreter.
The new Barbie, which is part of the collection “Barbie Signature Music Series”wears clothing inspired by the video of the song: a black dress in combination with a jean jacket and the classic Tina Turner hairstyle.
“I am so honored to welcome my Barbie doll,” Turner said in a statement. The singer is 82 years old and won 8 Grammy Awards.
At the end of 2019, it premiered in New York “The Tina Turner Musical”, a musical that explores his life and works. The singer retired from performing after a tour in 2009.
Tina Turner was born in Tennessee, United States, but for almost 30 years she has lived in Switzerland, where she moved in 1995 to be with her partner, the German record producer Erwin Bach, whom she married in 2013. That year she became a Swiss citizen. .
In addition to Tina Turner, other Barbie releases
Along with releases linked to music, Mattel continues betting on new generations and adapting to the new times.
This year, the American dollmaker launched a new set of dolls as part of its diversity and inclusivity efforts. At launch it included, for example, a barbie in a wheelchair and another with hearing aids for hearing impairment.
Mattel has also made changes to the stereotypical Barbie body type.
From smaller breasts to stockier figures, and even thin, under-muscled male dolls.
The new toys are meant to be more representative of various body types.
According to information from StatisticalBarbie’s worldwide sales values reported the company gross revenue of approximately $1.7 billion in 2021.
The new Tina Turner Barbie includes accessories such as the singer’s characteristic heels, as well as the microphone and the denim jacket.
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