Barbie is the main brand that generates income for Mattel.
In 2021 it generated revenues of 1.7 billion dollars: Statista.
In 2022, Mattel earned $1.5 billion worldwide from sales of the iconic doll.
Barbie fever continues and the closer its premiere is, the more relevant events around it are revealed. In this case, a female reporter became the center of attention of the pink carpet after he interviewed Margot Robbie using the iconic doll in his reporter edition as a microphone.
It has become clear that the pink fever has gained strength throughout the world a few weeks after the premiere of Barbie and, with this, marketing has taken the opportunity to launch all kinds of products inspired by the doll and Ken, who are played by Margot Robbie and Ryan Gosling.
Shortly after the release of the first trailer, products such as bags, clothes, makeup and even the skates that are inspired by the movie went on sale. live action. However, it is a tradition that theaters also carry out activations, proof of which are the collectibles that both Cinépolis and Cinemex have prepared for Barbie fans.
‘Barbiecore’ has also been taken up again, a fashion trend that consists of an aesthetic to emulate the looks of the doll in real life, where pink is claimed in all products, particularly in clothing.
It is known that the ‘barbiecore’ emerged for the first time in the 2000s, with the well-known Paris Hilton. Likewise, this trend is also a style created by the Barbie doll line and movies, but now it is one of the three viral on social networks, especially on TikTok.
Barbie-microphone steals the pink carpet
The journalist Karen Villanueva was the one who surprised the actress, because when she approached to answer some questions, she began to smile when she noticed that the microphone used was a Barbie.
Through her Twitter account, the reporter shared some images of the moment; Her publication already has more than 150,000 visits and the comments have not been long in coming, among which you can read: “how precious!! tqm barbie reporter”, “that barbieeeeeee doesn’t make sense, by God I love her”.
In Amazonthis Barbie is sold as “Barbie presenter” and has a cost of 964.75 pesos.
The Barbie-crophone 😂🎤💕 #BarbieMovie #Barbie #Red carpet #MargotRobbie #americaferrera pic.twitter.com/bPopGfFUUH
—Karen Villanueva (@karvillar) July 7, 2023
According Statista, between 2012 and 2022 the sales of this famous brand of dolls fell to their lowest figure in 2015. After that, sales have been recovering to exceed the data recorded at the beginning of the study period. Specific, Barbie sales brought the company gross revenue of approximately $1.7 billion in 2021. However, this trend was interrupted in 2022, when revenues fell again, standing below 1.5 billion.
While the Mattel company, one of the world’s leading companies in the toy and game sector, earned approximately 1.5 billion dollars worldwide in 2022 thanks to the sales of its star doll: Barbie. This product continues to be the one that reports the highest profits to the company followed by the Hot Wheels brand.
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