Barbie was created by Ruth Handler, co-founder with her husband of Mattel Inc.
In 2021 Barbie posted gross revenue of approximately $1.7 billion.
The Barbie movie will be released on July 21, 2023.
The entertainment industry and the world of consumerism have been surprised by a curious shortage: the color pink and specifically the fluorescent tone. It is evident that this color is very characteristic of the theme of the Barbie movie, which is why the demand was so great that the pink color almost ran out worldwide, with this you can imagine the impressive amount that was required for the film directed by Greta Gerwig.
Barbie
mattel created this doll as a friend and confidante, in addition to the fact that throughout its history it has had more than 200 professions such as: astronaut, doctor, veterinarian, dentist, among others, since its iconic phrase is “You can be whatever you want to be”.
Barbie movie sparked worldwide shortage of pink
Barbie It has traditionally been associated with the color pink, symbolizing femininity, elegance and fantasy and that is why this tone could not be missing from the movieso it was sought that he was present at all times and that is that the director of the film, Greta Gerwigassured in an interview with the magazine “Architectural Digest”, that the set was inspired by the mid-century designs of Palm Springs (California), and by the iconic Barbie ‘Dream Houses’ to create their universe, but they made such a big request from the fluorescent pink professional paint brand donut that there was a worldwide shortage of that product.
“Maintaining ‘childhood’ was paramount. He wanted the pink tones to be very bright and everything to be almost too much.” According to production designer Sarah Greenwood, this led to a shortage of the pink shade of Rosco paint: “The world ran out of pink.”
“I wanted to capture what was so ridiculously fun about dollhouses. Why go down the stairs when you can slide into your pool? Why take the stairs when you take an elevator that matches your dress? ”, She added in the interview.
💖And to think that the Barbie movie set is sooooo pink that I created an international shortage of the specific color they used. The paint is called Flourescent Pink and is from Rosco. All this was revealed in the interview that was done for the magazine + pic.twitter.com/WJhMOkZwFs
— Meredith G 🛋️✨ (@MerGarza) June 2, 2023
💝 | ‘Barbie’ blamed for worldwide shortage of pink | Imbecility to unsuspected limits 😎 pic.twitter.com/Bb2B6MdM71
— ☨ ⚜ Templar Spirit News ⚜ ✠ (@NonNobis10) June 4, 2023
The Barbie brand surprised a few months ago by sharing that they would have a version movie live action starring Margot Robbie and Ryan Gosling, in addition to characters like the singer Dua Lipa. The film will be available soon on July 21, 2023. Since this news was released, there has been good approval from netizens, largely due to the actors who will be present.
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