Barbie is one of the most recognized brands in the toy market and in other categories such as fashion.
Barbie’s value has been triggered by the trajectory it adds in the industry.
Betting on the commercialization of licensed products has become a key opportunity in consumption.
Barbie will debut in the sale of products for adults that are none other than lines of footwear and accessories, so that they can achieve an exceptional experience.
There is a very important legacy in the market that has managed to detonate the brands their value before the consumer and reminds the capacity that consumers have, to be able to make a toy product, a remarkable one.
“In 2022, the majority of Chinese consumers ranked educational effects as the most important criteria for choosing toys. In addition, about 8.4 percent of consumers decided which toys to buy based on customer reviews,” explains Yihan Ma, an analyst at Statista, presenting the report. study of “White Paper on China’s Toy and Juvenile Product Industry Development 2023”.
Barbie begins adventure
The Barbie license arrives in Mexico with adult products from Aldo, a footwear and accessories brand that has turned the ecosystem of the popular toy brand into its new creative proposal to sell products.
As part of the experience, the brand made a teaser of what is to come in accessories intervened with the concept of the popular toy, so this time the brand has surprised with plastic heels, tennis shoes with the name of Barbie in diamonds, as well as bags that show the magic of the shine of the popular doll, which on this occasion debuts accessories of all kinds such as glasses and earrings, among the products that have been previewed from the collection that we are about to see in Mexico.
“You asked for it, we delivered it. Here is a preview of the iconic limited edition styles of the Barbie x ALDO collection, which will be launched on June 29, 2023”, details part of the message that the brand published to publicize the activation with the famous license, inspired by a doll with a name that will also reach the film market, which has realized how important it is to have products around the experience of a story.
This is not the first time that Barbie has scaled, not only because the film that tells the story of the famous doll is about to be released, but also because the brand has become a fashion benchmark on previous occasions, realizing how important it is has once again taken opportunities with which the brand is related.
The above occurred when the famous brand took advantage of its relationship with fashion, to be able to recognize the work, as happened in 2022, of the designer Vera Wangone of the most expensive American fashion brands.
The strategy of that occasion led Wang to be the subject of a tribute by the brand, which has reproduced dresses from her lines or inspired by the patterns of her garments to scale, to dress the famous dolls.
“When I was first asked to participate in the Barbie Tribute Collection, I was completely overwhelmed in every way. While it has been an honor for me to have created so many looks for Barbie over the years, from wedding dresses to red carpets, a Barbie doll in my likeness is something I could never have imagined,” the designer said at the time. .
These cases warn us of how valuable it has become in the market to adopt brands to capitalize on their identification with the consumer.