We are at a time in the video game industry where new concepts are trying to break through, such as «NFTs» or the «Metaverse«, something about which debates and new discussions about its implementation arise every day, not only in the video games, if not in the real world. But what brings us here today is his attempt to exist in the video game industry, since today we have learned that Bandai Namco will spend $130 million on its own ‘Metaverse IP’.
In the recent internal meeting about the income so far this year, the Japanese company has declared (via VGC) that between April 2022 and March 2025 around 130 million dollars will be spent on their own «IP Metaverse», forming part of what they call the «IP Axis strategy», with which They will create virtual spaces for fans to connect in a closer and more entertaining way with the IPs of Bandai Namco.
Bandai Namco will spend $130 million on its own ‘Metaverse IP’
A Dark Souls mod restores a lot of deleted content
Many companies are trying to implement their own «Metaverse», but there is a general rejection within the industry, and they have a very difficult time getting users to accept this new concept. Only time will tell if in the end companies can get something out of it, or will let it go.