Elden Ring has already been played by millions of players in the short time it has been available since its release. From Software ‘s new open – world title has been an undisputed winner among critics , having achieved an astonishing average rating of 96 in opencritic.
Given its undisputed success, From Software president and director of the title, Hidetaka Miyazaki, and the CEO of Bandai Namco, have expressed their happiness and thoughts regarding the title. In the latter case, the CEO has explained that Bandai Namco wants to expand Elden Ring beyond the gamebringing IP into “our daily life.”
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The specific statements are as follows:
“A lot of effort has been put into the creation of ‘ELDEN RING’ so that we could exceed the expectations of our fans around the world. In the same way, We will continue our efforts to expand the brand beyond the game itself and into our daily lives.”.
Bandai Namco wants to expand Elden Ring beyond the game to “our daily life”
Honestly, we are not quite clear on what it means to expand an IP like this to “our daily life”. The CEO is probably referring to expanding it to other types of media so that we are more in touch with the brand, through books, movies, and so on, but it’s hard to know exactly what the CEO of Bandai Namco has in mind with a choice. of words like that.