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This original strategy highlights how important it has become for brands to be attentive to the social conversation in networks, to adopt their strategies to the topics of the moment, such as The Squid Game.
Banco Azteca is one of the most important financial entities in the Mexican market.
One element that we cannot lose sight of in the value of promotional actions is to see how they are adapted to contexts.
Azteca Bank has had the great idea to fly with the cards The Squid Game and its original measure joins a series of viral actions, which highlight the importance of this series on social networks.
The original action of the brand has taken up the famous brown cards where a square, a triangle and a circle appear, symbols that have popularized the production and that, according to the creator of the series, Hwang Dong-hyuk, the circle represents the workers, the triangle the soldiers and the squares the managers who make decisions within the story.
Although the meaning of these symbols is a clear allusion to the plot of the Korean series, what is tremendously important today is the popularity they have acquired on social networks, causing even companies like Banco Azteca to use them to fly and promote businesses such as Presta Prenda.
From flyers, to viral numbers
While at Banco Azteca they have used the famous El Juego del Calamar cards to promote Presta Prenda, the series has become the latest madness within social networks and with this the value of the stories is confirmed, when they manage to echo their plots in social networks.
Within these platforms, an element that is tremendously useful to understand is the capacity that stories have reached to turn many of their plots into viral challenges, which undoubtedly marks a very important reference in the market, which has to do with with the interest that audiences have with specific elements of these great plots.
Undoubtedly, this marks a series of challenges to be taken into account in future productions, especially when the momentum of the networks triggers content that is relevant to the audiences.
The Squid Game and a forbidden number
A group of people in a bad economic situation (456) compete in a series of children’s survival games, where a great prize will be awarded to whoever defies all the tests, while those who fail will lose their lives.
The plot has given rise to various details of its history, to viral challenges in social networks, many of them have managed to conquer by their ingenuity and many others remind us of Netflix’s mastery in creating series that stand out in the market.
Given this importance, an element that we cannot omit is the one that reveals to us how valuable innovation has become in the way stories are produced and the way in which they manage to amplify their interest by reaching social networks.
Having said these antecedents, it is important to recognize that the card has also been used to dial the famous number that it shows on it and that it turns out to be an active telephone line in Korea, for which the owner has complained about the large number of calls he has received. and because the fact has become a violation of the data law of that country.
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