- Balenciaga presented, at fashion week in Paris, its spring-summer 2022 collection with ‘The Simpsons’ as protagonists
- For this strategy they dedicated a special chapter of the series that all attendees had the opportunity to see
- With this, Balenciaga joins the trend of using television characters for marketing strategies
Within the framework of fashion week in Paris, the Spanish firm Balenciaga presented its spring-summer 2022 collection with ‘The Simpsons’ as the main characters.
The emblematic characters of the series, one of the most successful in history, were the perfect hook for Balenciaga to attract attention on a stage of such magnitude.
For years, the marketing strategies of brands have been changing, adapting to the new trends that emerge and, above all, that are working all over the world.
We live in an era where television is still extremely powerful, even when internet celebrities gain more ground every day and, therefore, join the strategies of brands and companies.
In that sense, it is not surprising that television personalities continue to be the ideal hook to reach more audiences and, consequently, increase their sales and income considerably.
Balenciaga turns to The Simpsons
And this is how Balenciaga is approaching it, the Spanish fashion firm that, this time, has turned to the Springfield family to present its next collection, spring-summer 2022.
And, to say. It is true, it is a great strategy, because it is giving a lot to talk about around the world, taking into account, in addition, that ‘The Simpsons’ are still extremely popular worldwide.
As if that were not enough, for this strategy they dedicated a special chapter of the series, which all those attending the fashion week in Paris had the opportunity to see through the screen.
The most interesting and striking thing about this catwalk starring ‘The Simsons’ is that not only the classic characters of Homer, Marge, Bart, Lisa and Maggie are the protagonists, but others like Moe, Chief Gógory, Marge’s sisters (Patty and Selma), among others, are part of this great parade that is making a lot of noise on social networks.
And it is that one of the infallible strategies for brands is to resort to this type of media personalities to attract attention, make noise and talk about them, as well as to reach more audiences.
It is not something new at all, but it has yielded great results. We have seen it with the alliance between Nike and Michael Jordan, as well as with athletes of the stature of Cristiano Ronaldo, Ronaldinho, among many more.
Let us also remember that a few days ago the Italian firm, Prada, presented the Mexican actress Yalitza Aparicio to be the image of its next collection, just as other brands did previously.
Of course, more than anything else, it is about reaching the largest number of consumers and audiences, taking advantage of the popularity of these personalities and, mainly, those who are known to be widely echoed on social networks, which is the space where they are most noise is generated.
In the case of Balenciaga, despite the great ups and downs of the series, ‘The Simpsons’ is one of the most popular series in history and, without a doubt, one of the most transcendent.
While it is true that its last seasons did not have a great reception, what ‘The Simpsons’ did at its highest moment is something that will not be repeated, being, above all, an animated series.
To this day, characters like Homer Simpson are even part of popular culture, which is why it is not surprising that they continue to be used for brand marketing strategies.
Now read: