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So far this year, it is estimated that just over 31 million Mexicans are working informally.
Within the national territory, at least 6 out of 10 workers do not have institutional health services.
On average, a Mexican consumes just over 33.5 kilos of bread in a year.
Within the current context it is increasingly necessary to stand out from the competition, so developing attraction marketing strategies either inboundmarketing, are increasingly necessary, as demonstrated by a short video in which you can see how a baker seeks to provide an extra experience to his consumers, through a song.
According to what was indicated by the ENOE (National Survey of Occupation and Employment) of the National Institute of Statistics and Geography (INEGI), sIt is estimated that currently, at least 6 out of 10 workers in the country do not have an institutional health serviceso it could be considered that they are within irregularity.
So much so that labor informality is an important issue, since, currently, little more than 31 million workers in Mexico are developed within some activity of this nature, what it means to face greater vulnerability, in terms of labor rights, which is why standing out with customer attraction strategies has become an important issue, as shown by a baker who has begun to go viral, networking.
Baker shows attraction marketing and wins over the networks
It is estimated that each Mexican consumes an average of 33.5 kilos of bread during a year, this if one considers that on average a piece of bread, It consists of 60 grams, so on average at least 558 pieces are consumed, at a rate of 1.60 pieces per day, this at a current cost of around 10 pesos for each sweet bread, within established establishments and supermarkets, while in local bakeries the price could decrease by up to two pesos, figures that demonstrate the high competition that local producers face, and the need to implement effective strategies to attract customers.
As can be seen, the initiative of the entrepreneurial baker has won the hearts of the networks, due to the filmic way of offering his product, because with just one song and a good attitude, managed to provoke positive reactions among the community, congratulating and encouraging the tambourine.
“Take my money, take it please.” cubanito20193
The marketing of attraction can result in a viral strategy, if it manages to impact within the digital conversation, as shown by a group of car wash workers, who went viral in a short time, by the funny way of advertising their services, through a small advertising spot.
@oaeg__ They washed it with everything and motorcycle 😅 #viral #fyp#joke #chiquimula ♬ original sound – avilarecordss
Viral strategies are usually one of the main tools with which small entrepreneurs and merchants can compete against the gigantic advertising strategies of large companies, since it is within the digital conversation that invaluable organic advertising can be generated.
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