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If there is something that we can recognize, it is that Bad Bunny knows how to take advantage of opportunities. This element is decisive in what we know today as marketing musical.
The marketing musical is widely used and has skyrocketed the image of current artists such as Rihanna, Beyonce, Jay-Z, The Weekend and Justin Bieber.
The streaming plays a strong role, an IFPI report states that 443 million people pay for a music streaming subscription, space that fueled the growth of several stars.
The CEO of sony pictures , Tony Vinciquerra, believes that bad bunny will become one “great Marvel star” after starring in the movie “The dead” which will premiere in 2024.
The madness that has unleashed the singer bad bunny Throughout the world it has led him to be one of the most listened to artists on digital platforms and his fame has taken him to the cinema. In addition, the Puerto Rican is also one of the most followed personalities in TikTok where currently, with almost 24 million followers and an accumulated 224.8 million likes among all its contents, which registered millions of reproductions.
In the world of cinema his most recent appearance was “Bullet Train”where the famous singer shared a hilarious sequence with Brad Pitt.
But if there’s one thing we can recognize, it’s that bad bunny knows how to take advantage of opportunities. This element is decisive in what we know today as mmusic marketing which is a specific form of strategic marketing. This type of marketing It allows exploiting the strengths of the artist, making an appropriate choice of the market niche where he can expand his possibilities.
The music marketing It is widely used and has skyrocketed the image of current artists such as Rihanna, Beyonce, Jay-Z, The Weekend and Justin Bieber.
Since 2011, physical copies of music have slowly lost market share to streaming services.
And of course, the streaming plays a strong role, a report from the IFPI (via the BBC ) states that 443 million people now pay for a streaming music subscription. However, streaming revenue only grew 19.5 percent because some markets like Russia and India have lower prices.
Additionally, 23 percent of music engagement comes from subscription audio streaming.
The Participation Report with the music of the IFPI 2021 gives us a clearer picture of how people interact with music. According to the report, 23 percent of the share comes from subscription audio streaming platforms like Spotify and Apple Music.
22 percent of the share comes from streaming video platforms like YouTube and DailyMotion. 16 percent still get their music from the radio. 11 percent comes through short-form video apps, including TikTok. People also engage with music through television, live events, physical media (CD, vinyl), social media, and ad-supported streaming audio services.
The music marketing It is responsible for building the image and credibility of the artist in different areas. In the case of bad bunnyit was his time as an independent performer that helped him carve out a space for himself within a genre as critical as trap. Which brought his talent to the big screen.
In fact, within the next films of the well-known Universe of Marvel Characters from Sony Pictures, Without a doubt, what has surprised fans the most (and not in a good way) has been the confirmation of the film by “The dead”, a very little known character in comics “Spider-Man”.
It will be Benito Antonio Martínez Ocasio, the rapper known by the stage name Bad Bunny, who will star in the filmsomething that many followers of Marvel They already predict absolute failure in view of the poor reception (double) that it had “Morbius” with an actor of the caliber of Jared Leto.
“We’re thrilled to have them both, Bad Bunny is going to be a huge Marvel star and Aaron Taylor is now working on Kraven, so he’s Kraven,” the Sony Pictures CEO told The Hollywood Reporter.
the character of “The dead” appeared in number 6 of “Friendly Neighborhood Spider-Man” back in 2006 and still Juan-Carlos Estrada Sancheza man who inherits an interesting family legacy: a mystical mask that gives its wearer prodigious strength.
The movie “The dead” It will be released in theaters sometime in 2024.
However, we can’t help but think that the music marketing behind bad bunny sells us one real consumption image of the dreamer who achieves success . Strategy that helps the public not identify with their music, but with the effort that someone conquers a genre, whether musical or cinematographic, represents.
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