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Given these cases (Gandhi, Bachoco, Edith Márquez) it is relevant to understand what value to give to creativity in copy and how from this dimension we can better integrate the consumer in the narratives.
The weight of the narratives of brands such as Bachoco or Gandhi explain when we see the interest that consumers place in content, hence good copy is crucial in the market.
Well-focused creativity is a key guideline in the market, to land ideas, conversations, campaigns and activations that are tremendously valuable to the consumer, hence the copies creatives that we are going to see are exceptional cases of how to take advantage of trends and get creativity to work on its own, even when mistakes are made, as happened with Edith Márquez or true chapters are written in the history of advertising, as they did Bachoco Y gandhi.
Before analyzing the cases that demonstrate the importance of creativity, a Statista projection warns us that the content marketing is the most effective resource in digital marketing, hence the narrative led by brands is crucial and most importantly, that a good copy does an exceptional job for the consumer.
With this clarified, an important element has been launched in the market and it is the one that has to do with the way in which brands have left true master chapters of advertising. Just as it happens with Edith Marquez, which turned a mistake into a true publicity success; Another example with which we can compare it is the campaign of Librerías Gandhi, led by Montalvo and which has become challenging before the consumer. Bachoco has not disappointed with its good copies either.
This has awakened a very important aspect and it is the one that has to do with the way in which brands have ended up leaving a creative memory and that becomes definitive to understand the market.
There are elements that we cannot lose sight of today and that determine the ability of a brand to be tremendously valuable to the consumerundoubtedly you can determine activities that manage to be more and more daring and before which it is important to be attentive.
This type of action, where effective communication is determined through a well-downloaded creative copy, warns about how important the management of ideas has become and how the creative industries have had to make use of them.
Invariably we are facing a determining scenario where the creativity achieved by many brands has permeated the minds of consumers.
A tremendously valuable case is the one we saw at the time with the Edith Marquez concert, after the singer’s team displayed outdoor advertising for her concert with design errors, by leaving the text boxes where the information about her event would go. , with the indications that said information should be placed there.
Another very important case of exceptional copies came when Bachoco launched a campaign where, with chickens, he alluded to all kinds of references such as dishes made from this noble animal.
Whether in the case of Gandhi, Bachoco or Edith Márquez’s error, the copy has ended up working for the brands and by itself became a powerful social media campaignas happened with the singer’s concert or in iconic campaigns such as Gandhi’s, which to this day continues to give people something to talk about.
The new Duolingo Español campaign translates the ads from Librerías Gandhi and Bachoco so that more people are interested in learning English in a fun way. #merkameraki pic.twitter.com/dBym2LLjCK
– Enrique Gómez (@Enrique_GDP) March 29, 2022