- Index hide
YouGov conducted a study revealing how valuable public relations is to the industry.
To achieve valid strategies in the market, one way to scale before the consumer through these tasks is to develop daily activities.
A driver of Aztec assured that Steve Jobs bought Twitter and the false news that he gave in full live broadcast marks a very important precedent for communication, which reminds us of the value of brands in this industry by sharing data and, most importantly, their ability to transcend the market.
From this transcendence, a very important guideline has been defined to take into account and it is the one that undoubtedly warns us of the weight that consumption plays and how necessary it becomes to understand what is valid for media audiences.
YouGov led an interesting study where he recognized which stereotypes are the most promoted in tapes and television series, discovering that 44 percent of these occur in African-American people; 35 percent in Hispanics and 34 percent in people of Asian origin.
“The statistic shows public opinion about the stereotypes of selected groups in movies and television in the United States as of February 2019. During the survey, 44 percent of respondents said that roles in American television and movies they were often stereotyped for blacks, and 31 percent said the same about the way LGBTQ people are portrayed,” the statement quotes. Statistawhere it is noted how important it has become
Steve Jobs bought Twitter
A false news spread in an Azteca program and the error has earned criticism of the driver who released the erroneous information, placing users of social networks in the role of information verifier.
“Steve Jobs”:
because according to @DaniBisognoSteve Jobs bought Twitter. pic.twitter.com/BwB3fdBQmb— Why is it Trend? (@porktendencia) February 15, 2023
The events arose when Daniel Bisogno declared during a broadcast of the Ventaneando program, that since the purchase of Twitter For Steve Jobs, users had to take responsibility for what they posted.
The fact that actually happened is that the billionaire Elon Musk was made of Twitter and the purchase of this social network became a precedent for various phenomena in the social network industry.
Regarding the bad mention made in the Azteca program, all this was due to the series of statements that have been launched against a singer known as Yuridia, whom the owner of this program, Patricia Chapoy, called fat, for what he incurred in an act of fatophobia and received an estrangement from the federal government.
After apologizing, the woman assured in the program that users of social networks should report social situations such as the lack of medicines against cancer, without referring to a specific situation, as well as situations such as insecurity, this instead of writing publications where he was criticized for sayings against the singer.
Chapoy’s statements became a very interesting case of how brands seek to prepare for the consumer and not only that, of how best practices are being defined today to achieve weighty tasks in the market.
This makes an interesting exercise evident and it is the one that has to do with the way in which the media are reacting to bad practices on the part of their talent, as happened at the time with personalities such as Gustavo Adolfo Infante, who had labor differences with a co-host in a show program in which he participates in Imagen Televisión.
Said abruptness became a trend and, at the same time, an interesting pattern that reminds us of how important consumption has become in the market, especially at a time when these actions are rethinking how important consumption is today.
In these cases, an interesting exercise to consider is evident and it is the one that reminds us of how important it is for the consumer to develop activities that manage to be transcendent in consumption, such as those that have to do with the capacity of brands to be able to transform the segment of the communication.
Now read: