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Studies such as the study “LATAM Connection – The evolution of the Latin American digital consumer – Cut: Peru” explain why consumers click on an ad.
Mercado Libre has come to launch campaigns that consist of launching a newscast to cover the news of the Good End.
Elektra is one of the leading brands in retail inside Mexico.
Aztec posted an ad for Free market on their social networks, announcing the promotions of the brand in season of hot sale and the action let us see how valuable the market becomes and understand the consumer to turn to a medium that is known for widely promoting competitors in the e-commerce segment such as Elektra.
Undoubtedly, we are witnessing crucial tasks in understanding the market and in the capacity that brands manage to understand what is valuable in communicating, as the study warns. “LATAM connection – The evolution of the Latin American digital consumer – Cut: Peru” in which Explain that the main reason 48 percent of consumers click on an ad is because the advertised product genuinely interested them.
An unexpected advertising mention verified that old phrase that says “money is money”, because apparently a paid mention to Ricardo Salinas’ channel made this medium promote in his verified account of Twitter he hot sale in Free Market.
“This is how El Rebaño jumps onto the field in this Grand Final of the BBVA MX League. The wait is almost over, take advantage of up to 55 percent discount and shipments in 24 hours in this Hot Sale in Mercado Libre”, quotes the copy launched by the television brand that is in the transmission of the final of said sporting event.
The “betrayal” that is alluded to is that the promotion that Azteca does in its commercial time focuses largely on Elektraa store that has its online format and competes with large stores such as Mercado Libre or Amazonas well as Coppel and department stores.
The commercial space that we see from television stations, now extended to social networks, is part of the omnichannel nature of the media that put together increasingly comprehensive strategies, from which what matters in commercial communication is defined, realizing a tremendously valuable point. at present and it is the one that has to do with the ability that brands find in adding to their strategies this possibility of promoting their seasonal activations as other media have done, which have made their presence on social networks an interesting case of business guidelines.
Having said this, we see that more and more tasks are imposed that allow us to understand the market and not only that, to measure how important a means of communication has become and the adoption of this concept.
We saw an extraordinary case in this regard with Mercado Libre, which launched a very interesting campaign in 2022 that consisted of a newscast to cover the news of the Good End.
The occurrence drew attention then because the platform hired the youtuber Chingu friend and the tiktoker Dani Valle, so that they could become newscasters, responsible for publicizing the promotions related to said sales season.
Making promotion strategies in season of special discounts makes brands try all kinds of resources that serve to make the most of the channels or strategies that are tested, with which without a doubt a very interesting value resource is established in the connection with the target audiences.